folk vs Hunter: CRM Platform vs Data Enrichment Tool Comparison
Compare folk (CRM platform) and Hunter (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform starting at $30/mo for pipeline management, email campaigns, and contact tracking. Hunter is a data enrichment tool with a free entry tier for email finding and verification. They solve different core jobs, CRM versus data enrichment, so many outbound teams run both tools side by side rather than picking just one.
Key takeaways
- folk's Standard plan starts at $30/mo, with Premium at $60/mo and Enterprise at $100/mo.
- Hunter offers a free tier with 50 credits per month, and paid tiers scale from 24,000 to 300,000 credits per year.
- Both folk and Hunter integrate with Gmail, Outlook, Zapier, and Make.
- folk lists integrations such as WhatsApp, Apollo, and Clearbit that Hunter does not list.
- Hunter was founded in 2015, while folk's founding date is not listed in the comparison.
Reviewed and updated September 4, 2026
folk vs Hunter: CRM Platform vs Data Enrichment Tool Comparison
folk (CRM platform) and Hunter (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; Hunter is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, folk lists pipeline management and email campaigns, and Hunter lists domain search and email finder.
Hunter offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for finding accurate contact data for target accounts, that is Hunter. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Pricing Analysis
Hunter offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Hunter offers 5 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Hunter includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier, Make.
Integrations listed only by folk: Google calendar, Google contacts, WhatsApp, Pandadoc, Apollo, Clearbit.
Integrations listed only by Hunter: HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Sheets, Clay.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | folk | Hunter |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | $100/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and Hunter the B2B lead data and contact enrichment side. Hunter offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and Hunter for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and Hunter?
- folk is a CRM platform built for pipeline management, deal tracking, and email campaigns, while Hunter is a data enrichment tool built for finding and verifying B2B contact data. folk syncs email, calendar, and WhatsApp and runs pipelines, while Hunter focuses on domain search, email finding, and email verification.
- How much does folk cost compared to Hunter?
- folk starts at $30/mo for its Standard plan, going up to $60/mo for Premium and $100/mo for Enterprise. Hunter has a free entry tier with 50 credits per month, and its paid tiers, Starter, Growth, Scale, and Enterprise, require contacting sales for pricing.
- Does Hunter have a free plan?
- Yes, Hunter offers a free tier that includes 50 credits per month, making it possible to evaluate the platform without any upfront cost. Its paid tiers, Starter, Growth, Scale, and Enterprise, scale from 24,000 credits per year up to a custom number of credits for Enterprise.
- Do folk and Hunter share any integrations?
- Yes, both tools integrate with Gmail, Outlook, Zapier, and Make. Beyond those shared integrations, folk connects with WhatsApp, Apollo, and Clearbit among others, while Hunter connects with HubSpot, Salesforce, Pipedrive, and Zoho CRM among others.
- Should I use folk and Hunter together?
- Many teams do use folk and Hunter together since they serve different core functions rather than competing directly. folk handles pipeline visibility, deal tracking, and forecasting, while Hunter handles finding and verifying accurate contact data for target accounts, so pairing them covers both sides of an outbound stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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