folk vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare folk (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform for pipeline management and email campaigns starting at $30 per month, while LeadMagic is a pay-per-result B2B data enrichment tool for email finding, mobile finding, and email validation starting at $49.99 per month. Teams needing pipeline tracking should pick folk; teams needing verified contact data should pick LeadMagic, and many teams use both together.
Key takeaways
- folk's entry plan is $30 per month for the Standard tier, while LeadMagic's entry plan is $49.99 per month for the Basic tier.
- folk offers 3 pricing tiers (Standard, Premium, Enterprise) while LeadMagic offers 6 tiers (Basic, Essential, Growth, Professional, Ultimate, Enterprise).
- LeadMagic's Basic plan includes 2,000 monthly credits with no rollover, and search and export features are not included at that tier.
- folk and LeadMagic share three integrations in common: Zapier, Make, and Apollo.
- folk lists features such as pipeline management, email campaigns, and a LinkedIn extension, while LeadMagic lists features such as Email Finder, Mobile Finder, and Job Change Detector.
Reviewed and updated September 5, 2026
folk vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh folk, a CRM platform for customer relationship management and sales pipeline tracking, against LeadMagic, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, folk lists pipeline management and email campaigns, and LeadMagic lists email finder and mobile finder.
folk offers a lower entry point at $30/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Basic
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
folk is more affordable at the entry level ($30/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier, Make, Apollo.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Pandadoc, Clearbit.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Slack, n8n, Clay.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | folk | LeadMagic |
|---|---|---|
| Starting Price | $30/mo | $49.99/mo |
| Top Tier Price | $100/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. folk offers a more accessible entry point at $30/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and LeadMagic?
- folk is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for finding and verifying B2B lead data and contact information. They serve different parts of the outbound sales workflow rather than competing directly.
- Which is cheaper, folk or LeadMagic?
- folk has a lower entry price at $30 per month compared to LeadMagic's $49.99 per month entry plan. However, LeadMagic offers 6 pricing tiers versus folk's 3, giving more granularity for teams that want to scale credit volume as needs grow.
- Can folk and LeadMagic be used together?
- Yes, the article notes that many teams run one of each since they cover different parts of the sales workflow. folk handles pipeline management and deal tracking while LeadMagic supplies verified contact data, and both tools share integrations with Zapier, Make, and Apollo.
- What integrations does LeadMagic support that folk does not?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Slack, n8n, and Clay, none of which are listed among folk's integrations. folk instead connects with tools like Gmail, Outlook, Google Calendar, Google Contacts, WhatsApp, Pandadoc, and Clearbit.
- Who is LeadMagic best suited for?
- LeadMagic is best suited for budget-conscious teams looking for an affordable data enrichment tool and for enterprise buyers who prefer custom pricing and dedicated support. Its tiered credit system also appeals to teams that need to scale contact data volume as they grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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