folk vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare folk (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo. Scrupp is a data enrichment tool for B2B lead data and contact enrichment, starting free with a $29/mo subscription tier. folk suits teams organizing contacts and deals, while Scrupp suits teams finding accurate contact data, and many run both together.
Key takeaways
- folk's pricing runs from $30/mo on the Standard plan to $60/mo Premium and $100/mo Enterprise.
- Scrupp offers a Free plan with 100 credits and a $29/mo Subscription plan with 1,000 credits per month.
- folk lists 8 features on its own page, including pipeline management, email campaigns, and magic fields (AI).
- Scrupp lists 8 features on its own page, including Sales Navigator export, LinkedIn export, and verified email enrichment.
- folk integrates with 10 tools such as Gmail, Outlook, WhatsApp, and Zapier, while Scrupp integrates with 8 tools such as HubSpot, Salesforce, and Clay.
Reviewed and updated September 4, 2026
folk vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh folk, a CRM platform for customer relationship management and sales pipeline tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, folk lists pipeline management and email campaigns, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | folk | Scrupp |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | $100/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and Scrupp?
- folk is a CRM platform built for customer relationship management and sales pipeline tracking, while Scrupp is a data enrichment tool built for B2B lead data and contact enrichment. folk covers pipeline management and email campaigns, while Scrupp covers Sales Navigator export and LinkedIn export, so they address different parts of the outbound workflow.
- Which is cheaper, folk or Scrupp?
- Scrupp has the lower entry point, offering a Free plan with 100 credits, compared to folk's Standard plan at $30/mo. Scrupp's paid Subscription plan costs $29/mo for 1,000 credits per month, while folk's top Enterprise tier costs $100/mo.
- Can folk and Scrupp be used together?
- Yes, the article notes that many teams run one of each. folk handles organizing contacts, tracking deals, and forecasting revenue, while Scrupp handles finding accurate contact data for target accounts, so they can complement each other in the same sales stack.
- What integrations does folk offer?
- folk connects with 10 tools: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit. This is listed as broader than Scrupp's 8 integrations, making folk a fit for teams with complex tech stacks needing wide integration support.
- Does Scrupp have a free plan?
- Yes, Scrupp offers a Free plan that includes 100 credits, which the article describes as helpful for evaluating the platform without upfront cost. Paid usage steps up to a $29/mo Subscription plan for 1,000 credits per month, or a usage-based one-time credit pack for 1,000 credits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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