folk vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare folk (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
folk is a CRM platform for customer relationship management and sales pipeline tracking, starting at $30/mo. TheirStack is a data enrichment tool for B2B lead data and job, technographic, and buying intent data, with a free tier and paid plans up to $49/mo for API access. Many teams use both together.
Key takeaways
- folk pricing has three tiers: Standard at $30/mo, Premium at $60/mo, and Enterprise at $100/mo.
- TheirStack offers a free tier with 50 company credits and 200 API credits per month, plus an API, Webhooks and MCP plan at $49/mo for 1,500 API credits.
- folk lists 10 integrations including Gmail, Outlook, WhatsApp, Apollo, and Clearbit, while TheirStack lists 5 integrations including Clay, LinkedIn Audiences, and N8N.
- Both folk and TheirStack integrate with Zapier and Make.
- TheirStack was founded in 2021, while folk's founding year is not listed.
Reviewed and updated September 4, 2026
folk vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh folk, a CRM platform for customer relationship management and sales pipeline tracking, against TheirStack, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
folk is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, folk lists pipeline management and email campaigns, and TheirStack lists job search and company search.
TheirStack offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, folk is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
TheirStack offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier, Make.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Pandadoc, Apollo, Clearbit.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, N8N.
Use Case Recommendations
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | folk | TheirStack |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | $100/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 5 |
| Founded | N/A | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
folk serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit folk and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between folk and TheirStack?
- folk is a CRM platform built for customer relationship management and sales pipeline tracking, while TheirStack is a data enrichment tool focused on B2B lead data and contact enrichment, including job search and company search. They serve different parts of the sales workflow, so many teams use both together.
- How much does folk cost compared to TheirStack?
- folk starts at $30/mo for its Standard plan and goes up to $100/mo for Enterprise. TheirStack has a free tier with 50 company credits and 200 API credits per month, plus a paid API, Webhooks and MCP plan at $49/mo for 1,500 API credits, and usage-based app pricing for larger credit packs.
- Which integrations do folk and TheirStack support?
- folk connects with Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit, totaling 10 integrations. TheirStack connects with Clay, LinkedIn Audiences, Make, N8N, and Zapier, totaling 5 integrations. Zapier and Make are shared between the two tools.
- Is TheirStack cheaper than folk?
- TheirStack has a lower entry point since it offers a free tier, while folk's cheapest plan starts at $30/mo. TheirStack also has a paid API plan at $49/mo, and its Datasets tier requires contacting sales, so overall cost depends on which tiers and credit levels a team needs.
- Should a sales team use folk, TheirStack, or both?
- It depends on the need: folk is best for teams tracking deals, managing pipelines, and forecasting revenue, while TheirStack is best for finding accurate contact data, job postings, and technographic or buying intent data. The article notes that many teams run one of each to cover both parts of the workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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