Freshsales vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Freshsales (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Freshsales is a CRM platform for contact, account, and deal management starting at $9/mo, while LeadMagic is a data enrichment tool for verified emails and mobile numbers starting at $49.99/mo. They serve different parts of the sales workflow, so teams commonly run both rather than choosing one over the other.
Key takeaways
- Freshsales pricing starts at $9/mo for the Growth plan, with Pro at $39/mo and Enterprise at $59/mo, totaling 3 tiers.
- LeadMagic pricing starts at $49.99/mo for the Basic plan and scales through Essential, Growth, Professional, and Ultimate at $849/mo, plus a custom Enterprise tier, totaling 6 tiers.
- Freshsales lists features such as Freddy AI lead scoring, deal insights, and built-in email and phone with call recording.
- LeadMagic lists features such as Email Finder, Mobile Finder, Job Change Detector, and Waterfall Enrichment.
- Freshsales and LeadMagic both integrate with Slack and Zapier, but each also has integrations unique to its own platform.
Reviewed and updated September 2, 2026
Freshsales vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Freshsales, a CRM platform for customer relationship management and sales pipeline tracking, against LeadMagic, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Freshsales is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, and LeadMagic lists email finder and mobile finder.
Freshsales offers a lower entry point at $9/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Freshsales is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Basic
Freshsales Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Source: Freshsales Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Freshsales is more affordable at the entry level ($9/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Freshsales's 3, giving you more granularity as you scale.
Features Breakdown
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Freshsales Key Features
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Freshsales
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Freshsales Integrations
Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Slack, Zapier.
Integrations listed only by Freshsales: Freshworks Suite, Gmail, Microsoft Outlook, Zoom, Segment, Shopify.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Freshsales
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Freshsales | LeadMagic |
|---|---|---|
| Starting Price | $9/mo | $49.99/mo |
| Top Tier Price | $59/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Freshsales serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. Freshsales offers a more accessible entry point at $9/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Freshsales and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Freshsales and LeadMagic?
- Freshsales is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for finding and verifying B2B lead data and contact information. They address different parts of the sales workflow, so many teams use both together rather than picking one.
- Which is cheaper, Freshsales or LeadMagic?
- Freshsales is cheaper at the entry level, starting at $9/mo for its Growth plan, compared to LeadMagic's Basic plan at $49.99/mo. This price gap matters most for teams with tight budgets or those just starting to build out their sales stack.
- Can I use Freshsales and LeadMagic together?
- Yes, many teams run both since they cover different needs: Freshsales for organizing contacts, tracking deals, and forecasting revenue, and LeadMagic for finding accurate contact data on target accounts. Both tools also integrate with Slack and Zapier, which can help connect them in a shared workflow.
- What features does LeadMagic offer that Freshsales does not?
- LeadMagic lists features specific to data enrichment, including Email Finder, Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, and MCP and lm-tui access. These are listed only by LeadMagic and do not appear on Freshsales's own feature list.
- How many pricing tiers does LeadMagic have compared to Freshsales?
- LeadMagic offers 6 pricing tiers, from Basic at $49.99/mo up to Ultimate at $849/mo plus a custom Enterprise option, while Freshsales offers 3 tiers ranging from $9/mo to $59/mo. LeadMagic's additional tiers give more granularity as usage scales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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