Freshsales vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare Freshsales (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Freshsales is a CRM platform for contact, deal, and pipeline management with built-in email, phone, and Freddy AI scoring, starting at $9/mo. People Data Labs is a data enrichment tool for B2B person and company data, starting free. They serve different jobs, so many teams use both rather than choosing one over the other.
Key takeaways
- Freshsales pricing starts at $9/mo for the Growth plan, with Pro at $39/mo and Enterprise at $59/mo.
- People Data Labs offers a free Testing plan with up to 100 credits per month, then a Self-Serve plan at $98/mo starting with 350 credits per month.
- Freshsales lists Freddy AI lead scoring, deal insights, and next-best-action recommendations as core features not listed by People Data Labs.
- People Data Labs lists Person Data, Company Data, Job Posting Data, and SSO/SAML as features not listed by Freshsales.
- Freshsales and People Data Labs share only one listed integration, Zapier, while each has several integrations the other does not offer.
Reviewed and updated September 2, 2026
Freshsales vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Freshsales (CRM platform) and People Data Labs (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Freshsales is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, and People Data Labs lists person data and company data.
People Data Labs offers a lower entry point at $0/mo compared to Freshsales at $9/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Freshsales is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Testing
Freshsales Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Source: Freshsales Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $9/mo). Teams watching their budget will appreciate the savings, especially when starting out.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Freshsales Key Features
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Freshsales
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Freshsales Integrations
Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Freshsales: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Segment, Shopify.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for Freshsales
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Freshsales | People Data Labs |
|---|---|---|
| Starting Price | $9/mo | Free |
| Top Tier Price | $59/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 7 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Freshsales serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. People Data Labs offers a more accessible entry point, while Freshsales starts at $9/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Freshsales and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Freshsales and People Data Labs?
- Freshsales is a CRM platform built for contact, account, and deal management with pipeline tracking and built-in communication tools. People Data Labs is a data enrichment tool that provides person and company data through enrichment and search APIs. They address different parts of a sales stack rather than competing directly.
- Which is cheaper to start with, Freshsales or People Data Labs?
- People Data Labs has the lower entry point with a free Testing plan offering up to 100 credits per month. Freshsales starts at $9/mo for its Growth plan. Budget-conscious teams evaluating without upfront cost may prefer starting with People Data Labs's free tier.
- Do Freshsales and People Data Labs integrate with each other?
- The article does not list a direct integration between the two. Both tools do integrate with Zapier, which is the only shared integration listed, so teams could potentially connect them through that platform.
- Can a sales team use both Freshsales and People Data Labs together?
- Yes, the article notes that many teams run one of each. Freshsales handles organizing contacts, tracking deals, and forecasting revenue, while People Data Labs is used for finding accurate contact data for target accounts, so the two tools can complement each other in a stack.
- What features does Freshsales offer that People Data Labs does not list?
- Freshsales lists contact, account, and deal management, built-in email and phone with call recording, Freddy AI lead scoring and deal insights, visual pipeline management, workflow automation and sequences, multiple pipeline support, advanced reporting and forecasting, and territory management with auto-assignment. None of these appear on People Data Labs's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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