Tool Comparisons

    Freshsales vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison

    Compare Freshsales (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 2, 20265 min read
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    The short answer

    Compare Freshsales (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 2, 2026

    Freshsales vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison

    Sales teams building an outbound stack often weigh Freshsales, a CRM platform for customer relationship management and sales pipeline tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

    The Quick Answer

    Freshsales is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, and Scrupp lists sales navigator export and linkedin export.

    Scrupp offers a lower entry point at $0/mo compared to Freshsales at $9/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Freshsales is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.

    Understanding the Core Difference

    Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.

    Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $9/moFreshsales entry plan

    Growth

    FreeScrupp entry plan

    Free

    Entry pricing for Freshsales and Scrupp, as published on each vendor's own pricing page.

    Freshsales Pricing (as of September 2026)

    PlanPrice
    Growth$9/mo
    Pro$39/mo
    Enterprise$59/mo

    Source: Freshsales Pricing

    Scrupp Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree100 credits
    Subscription$29/mo1,000 credits / month
    One-time credit packUsage-based1,000 credits

    Source: Scrupp Pricing

    Pricing Analysis

    Scrupp offers the lower entry point ($0/mo vs $9/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Freshsales lists
    • Contact, account, and deal management
    • Built-in email and phone with call recording
    • Freddy AI lead scoring and deal insights
    • Visual sales pipeline management
    • Workflow automation and sequences
    • Multiple pipeline support
    • and 2 more listed below
    Scrupp lists
    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • and 2 more listed below
    What Freshsales and Scrupp each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Freshsales Key Features

    • Contact, account, and deal management
    • Built-in email and phone with call recording
    • Freddy AI lead scoring and deal insights
    • Visual sales pipeline management
    • Workflow automation and sequences
    • Multiple pipeline support
    • Advanced reporting and forecasting
    • Territory management and auto-assignment

    Scrupp Key Features

    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • CSV file enrichment
    • REST API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Freshsales

    • Contact, account, and deal management
    • Built-in email and phone with call recording
    • Freddy AI lead scoring and deal insights
    • Visual sales pipeline management
    • Workflow automation and sequences
    • Multiple pipeline support
    • Advanced reporting and forecasting
    • Territory management and auto-assignment

    Listed only by Scrupp

    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • CSV file enrichment
    • REST API access

    Integration Ecosystem

    Freshsales Integrations

    Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.

    Scrupp Integrations

    Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

    Shared Integrations

    Both tools integrate with: Slack.

    Integrations listed only by Freshsales: Freshworks Suite, Gmail, Microsoft Outlook, Zoom, Zapier, Segment, Shopify.

    Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Airtable.

    Use Case Recommendations

    Best Fit for Freshsales

    • Budget-conscious teams looking for an affordable CRM platform
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting
    • Growing teams that need scalable contact management

    Best Fit for Scrupp

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Feature Comparison Summary

    FeatureFreshsalesScrupp
    Starting Price$9/moFree
    Top Tier Price$59/moUsage-based
    Total Features Listed88
    Integrations88
    Founded2010N/A

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Freshsales serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Freshsales starts at $9/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Freshsales and Scrupp for current information.

    FreshsalesScruppCRM PlatformData Enrichment ToolComparisoncrmdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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