Freshsales vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Freshsales (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Freshsales is a CRM platform for contact, account, and deal management with built-in email and phone plus Freddy AI, while Wiza is a data enrichment tool offering unlimited email reveals and AI research for finding verified contact data. Freshsales starts at $9/mo, Wiza has a free plan, and many teams use both.
Key takeaways
- Freshsales entry plan is $9/mo (Growth), while Wiza offers a free tier with 20 valid emails and 5 phone numbers.
- Wiza offers 5 pricing tiers ranging from Free to a Team Plan with unlimited emails and phone numbers, compared to Freshsales's 3 tiers of Growth, Pro, and Enterprise.
- Freshsales integrates with Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Segment, and Shopify, while Wiza integrates with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, and Gong Engage.
- Both Freshsales and Wiza integrate with Zapier as their shared integration.
- Wiza's paid plans include Starter at $49/mo, Email at $99/mo, and Email plus Phone at $199/mo.
Reviewed and updated September 2, 2026
Freshsales vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Freshsales (CRM platform) and Wiza (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Freshsales is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Freshsales lists contact, account, and deal management and built-in email and phone with call recording, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Freshsales at $9/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Freshsales is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Freshsales is An AI-powered CRM by Freshworks that combines contact management, deal tracking, and communication tools in one platform. Features Freddy AI for lead scoring, deal insights, and next-best-action recommendations, with built-in phone and email capabilities.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Free
Freshsales Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Growth | $9/mo |
| Pro | $39/mo |
| Enterprise | $59/mo |
Source: Freshsales Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $9/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Freshsales's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Freshsales Key Features
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Freshsales
- Contact, account, and deal management
- Built-in email and phone with call recording
- Freddy AI lead scoring and deal insights
- Visual sales pipeline management
- Workflow automation and sequences
- Multiple pipeline support
- Advanced reporting and forecasting
- Territory management and auto-assignment
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Freshsales Integrations
Freshsales connects with: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, Shopify.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Freshsales: Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Segment, Shopify.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Freshsales
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Freshsales | Wiza |
|---|---|---|
| Starting Price | $9/mo | Free |
| Top Tier Price | $59/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2010 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Freshsales serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Freshsales starts at $9/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Freshsales and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Freshsales and Wiza?
- Freshsales is a CRM platform for managing contacts, accounts, and deals, while Wiza is a data enrichment tool for verifying and finding B2B contact emails and phone numbers. Freshsales handles pipeline tracking and communication, whereas Wiza focuses on sourcing accurate contact data for outbound prospecting.
- How much does Freshsales cost compared to Wiza?
- Freshsales starts at $9/mo for its Growth plan, with Pro at $39/mo and Enterprise at $59/mo. Wiza offers a free plan with 20 valid emails and 5 phone numbers, plus paid tiers at $49/mo, $99/mo, and $199/mo depending on features.
- Can Freshsales and Wiza be used together?
- Yes, many teams run both tools since they serve different purposes in an outbound stack. Freshsales manages the sales pipeline and customer relationships, while Wiza supplies enriched, verified contact data that can be pushed into a CRM.
- Which integrations do Freshsales and Wiza support?
- Freshsales connects with Freshworks Suite, Gmail, Microsoft Outlook, Slack, Zoom, Zapier, Segment, and Shopify. Wiza connects with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay. Zapier is the only integration shared by both tools.
- Who should choose Wiza over Freshsales?
- Wiza is a better fit for budget-conscious teams needing an affordable data enrichment tool, organizations with complex tech stacks requiring broad integration support, and teams that want to start free and scale. Enterprise buyers who prefer custom pricing and dedicated support also fit Wiza's model.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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