FullEnrich vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare FullEnrich (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FullEnrich is a B2B data enrichment tool starting free with a Pro plan at $55/mo, offering waterfall enrichment across 25+ sources for verified work emails, personal emails, and mobile numbers. Insightly is a CRM platform priced from $29/mo up to $99/mo, built for pipeline tracking and lead management. Many teams run both together rather than choosing one.
Key takeaways
- FullEnrich's free trial includes 50 credits to start, and its Pro plan costs $55/mo for 1,000 credits per month.
- Insightly's pricing runs from $29/mo for Plus to $49/mo for Professional to $99/mo for Enterprise.
- FullEnrich lists 8 features and integrates with 8 tools, including HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus.
- Insightly lists 8 features and integrates with 10 tools, including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- FullEnrich offers waterfall enrichment across 25+ data sources for work emails, personal emails, and mobile phone numbers.
Reviewed and updated September 5, 2026
FullEnrich vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
FullEnrich (data enrichment tool) and Insightly (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
FullEnrich is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, and Insightly lists lead and contact management and lead assignment and routing.
FullEnrich offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is finding accurate contact data for target accounts, FullEnrich is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free trial
Plus
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
FullEnrich is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
FullEnrich includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by FullEnrich: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | FullEnrich | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FullEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. FullEnrich offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FullEnrich and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between FullEnrich and Insightly?
- FullEnrich is a data enrichment tool for B2B lead data and contact enrichment, while Insightly is a CRM platform for customer relationship management and sales pipeline tracking. They serve different jobs in the outbound stack, and many teams use both together rather than picking one over the other.
- How much does FullEnrich cost?
- FullEnrich offers a free trial with 50 credits to start, a Pro plan at $55/mo that includes 1,000 credits per month, and an Enterprise plan with custom pricing available by contacting sales, as listed on FullEnrich's pricing page.
- How much does Insightly cost?
- Insightly's Plus plan costs $29/mo, its Professional plan costs $49/mo, and its Enterprise plan costs $99/mo, according to Insightly's own pricing page.
- Which integrations does each platform support?
- FullEnrich integrates with HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, totaling 8 integrations. Insightly integrates with 10 tools, including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Should I use FullEnrich or Insightly, or both?
- FullEnrich is the better fit for finding accurate contact data for target accounts, while Insightly is built for organizing contacts, tracking deals, and forecasting revenue. Many teams run both tools together since they solve different parts of the same outbound workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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