FullEnrich vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

FullEnrich vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

FullEnrich (data enrichment tool) and Insightly (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

FullEnrich is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, and Insightly lists lead and contact management and lead assignment and routing.

FullEnrich offers a lower entry point at $0/mo compared to Insightly at $29/mo.

If your priority is finding accurate contact data for target accounts, FullEnrich is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.

Understanding the Core Difference

FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeFullEnrich entry plan

Free trial

$29/moInsightly entry plan

Plus

FullEnrich Pricing (as of September 2026)

Source: FullEnrich Pricing

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Pricing Analysis

FullEnrich is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.

FullEnrich includes a free tier, letting you test the platform before committing financially.

Features Breakdown

FullEnrich lists

• Waterfall enrichment across 25+ sources
• Mobile Phone Enrichment
• Work Email Enrichment
• Personal Email Enrichment
• Reverse Email Lookup
• Bulk CSV Enrichment
• and 2 more listed below

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

FullEnrich Key Features

• Waterfall enrichment across 25+ sources
• Mobile Phone Enrichment
• Work Email Enrichment
• Personal Email Enrichment
• Reverse Email Lookup
• Bulk CSV Enrichment
• MCP Server
• Unlimited users included

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by FullEnrich

• Waterfall enrichment across 25+ sources
• Mobile Phone Enrichment
• Work Email Enrichment
• Personal Email Enrichment
• Reverse Email Lookup
• Bulk CSV Enrichment
• MCP Server
• Unlimited users included

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Integration Ecosystem

FullEnrich Integrations

FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Integrations listed only by FullEnrich: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.

Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for FullEnrich

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

FullEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. FullEnrich offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit FullEnrich and Insightly for current information.