FullEnrich vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare FullEnrich (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FullEnrich is a B2B data enrichment tool for finding verified emails and mobile numbers, while Keap is a CRM platform for contact management and sales pipeline tracking. FullEnrich starts free with a Pro plan at $55/mo, while Keap is a single plan at $299/mo starting at 1,500 contacts and 2 users. Many teams use both together.
Key takeaways
- FullEnrich offers a free trial with 50 credits, a Pro plan at $55/mo with 1,000 credits per month, and a custom Enterprise tier.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- FullEnrich lists waterfall enrichment across 25+ data sources plus mobile phone, work email, and personal email enrichment.
- Keap lists contact management, contact segmentation with tags, email broadcasts, sales pipeline, appointment scheduling, quotes, invoices, and text marketing.
- FullEnrich integrates with 8 tools including HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus, while Keap integrates with 6 tools including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
Reviewed and updated September 5, 2026
FullEnrich vs Keap: Data Enrichment Tool vs CRM Platform Comparison
FullEnrich is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
FullEnrich is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, and Keap lists contact management and contact segmentation (tags).
FullEnrich offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, FullEnrich is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free trial
Keap
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
FullEnrich is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
FullEnrich offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
FullEnrich includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by FullEnrich: HubSpot, Clay, Make, n8n, Claude, OpenAI, Manus.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | FullEnrich | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FullEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. FullEnrich offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FullEnrich and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between FullEnrich and Keap?
- FullEnrich is a B2B contact enrichment platform that returns verified work emails, personal emails, and mobile phone numbers through waterfall enrichment across 25+ data sources. Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes, and invoicing in one product.
- How much does FullEnrich cost compared to Keap?
- FullEnrich starts free with 50 credits, then moves to a Pro plan at $55/mo for 1,000 credits per month, with a custom Enterprise tier above that. Keap is a single plan priced at $299/mo starting at 1,500 contacts and 2 users, so FullEnrich has a lower entry point.
- Can I use FullEnrich and Keap together?
- Yes, the article notes that many teams run one of each since FullEnrich handles B2B lead data and contact enrichment while Keap handles customer relationship management and sales pipeline tracking. They solve different parts of the workflow rather than competing directly.
- Which tool has more integrations, FullEnrich or Keap?
- FullEnrich lists 8 integrations including HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, and Manus. Keap lists 6 integrations including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, with Zapier being the only integration shared between both tools.
- Who should use Keap instead of FullEnrich?
- Keap fits mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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