FullEnrich vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare FullEnrich (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FullEnrich is a B2B data enrichment tool that returns verified work emails, personal emails, and mobile phone numbers through waterfall enrichment across 25+ sources, while Maximizer is a customizable CRM platform with AI-powered insights for contact management and sales pipeline tracking. FullEnrich starts free at $0/mo, Maximizer starts at $65/mo, and many teams run both together.
Key takeaways
- FullEnrich's free trial costs $0/mo and its Pro plan costs $55/mo for 1,000 credits per month, while Maximizer's Core plan starts at $65/mo.
- Maximizer offers 5 pricing tiers (Core, Business, Business+, Enterprise, On-Premise) compared to FullEnrich's 3 tiers (Free trial, Pro, Enterprise).
- FullEnrich lists waterfall enrichment across 25+ sources, mobile phone enrichment, and an MCP server as key features not listed by Maximizer.
- Maximizer lists AI-powered insights, deal coaching, and Kanban-based opportunity management as key features not listed by FullEnrich.
- Both tools share only one integration in common, Zapier, while FullEnrich also connects with HubSpot, Clay, Claude, and OpenAI, and Maximizer connects with DocuSign, Mailchimp, and Shopify among others.
Reviewed and updated September 4, 2026
FullEnrich vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh FullEnrich, a data enrichment tool for B2B lead data and contact enrichment, against Maximizer, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
FullEnrich is a data enrichment tool for B2B lead data and contact enrichment; Maximizer is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FullEnrich lists waterfall enrichment across 25+ sources and mobile phone enrichment, and Maximizer lists contact management and tasks and reminders.
FullEnrich offers a lower entry point at $0/mo compared to Maximizer at $65/mo.
If your priority is finding accurate contact data for target accounts, FullEnrich is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Maximizer. Many teams run one of each.
Understanding the Core Difference
FullEnrich is B2B contact enrichment platform returning verified work emails, personal emails and mobile phone numbers through waterfall enrichment across 25+ data sources. Available in the app, a REST API and an MCP server.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free trial
Core
FullEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free trial | Free | 50 credits to start |
| Pro | $55/mo | 1,000 credits / month |
| Enterprise | Contact Sales | Custom |
Source: FullEnrich Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
FullEnrich is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Maximizer offers 5 pricing tiers compared to FullEnrich's 3, giving you more granularity as you scale.
FullEnrich includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- and 2 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
FullEnrich Key Features
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FullEnrich
- Waterfall enrichment across 25+ sources
- Mobile Phone Enrichment
- Work Email Enrichment
- Personal Email Enrichment
- Reverse Email Lookup
- Bulk CSV Enrichment
- MCP Server
- Unlimited users included
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
FullEnrich Integrations
FullEnrich connects with: HubSpot, Clay, Zapier, Make, n8n, Claude, OpenAI, Manus.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by FullEnrich: HubSpot, Clay, Make, n8n, Claude, OpenAI, Manus.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for FullEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | FullEnrich | Maximizer |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 12 |
| Integrations | 8 | 15 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FullEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Maximizer the customer relationship management and sales pipeline tracking side. FullEnrich offers a more accessible entry point, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FullEnrich and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between FullEnrich and Maximizer?
- FullEnrich is a data enrichment tool focused on B2B lead data and contact enrichment, returning verified emails and mobile phone numbers through waterfall enrichment across 25+ sources. Maximizer is a CRM platform for customer relationship management and sales pipeline tracking, offered in an all-industries edition and a financial services edition.
- How much does FullEnrich cost compared to Maximizer?
- FullEnrich starts with a free trial at $0/mo including 50 credits, then a Pro plan at $55/mo for 1,000 credits per month. Maximizer starts at $65/mo for its Core plan, rising to $79/mo for Business and $89/mo for Business+, with Enterprise and On-Premise available on request.
- Do FullEnrich and Maximizer integrate with the same tools?
- They share only one listed integration, Zapier. FullEnrich also connects with HubSpot, Clay, Make, n8n, Claude, OpenAI, and Manus, while Maximizer connects with a separate set including DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Shopify, and QuickBooks.
- Can I use both FullEnrich and Maximizer together?
- Yes, the article notes that many teams run one of each because they cover different parts of the sales workflow. FullEnrich is built for finding accurate contact data for target accounts, while Maximizer is built for organizing contacts, tracking deals, and forecasting revenue.
- Is FullEnrich cheaper than Maximizer for teams on a tight budget?
- Yes, FullEnrich is more affordable at the entry level, offering a free tier at $0/mo compared to Maximizer's $65/mo Core plan. The article notes this price difference matters for teams with tight budgets or those just getting started with contact enrichment and CRM needs.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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