HubSpot CRM vs Icypeas: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and Icypeas (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform starting free, built for contact management and deal pipeline tracking, while Icypeas is a data enrichment tool starting at $19 per month, built for email finding and verification. Teams needing pipeline tracking should choose HubSpot CRM, teams needing contact data enrichment should choose Icypeas, and many teams use both.
Key takeaways
- HubSpot CRM offers a free entry plan while Icypeas' Basic plan starts at $19 per month with 1,000 credits.
- HubSpot CRM's Sales Hub Enterprise plan costs $150 per month, while Icypeas' Hypergrowth plan costs $499 per month for 100,000 credits.
- HubSpot CRM lists 8 features including contact and company management and deal pipeline tracking, while Icypeas lists 8 features including Email Finder and Email Verifier.
- HubSpot CRM integrates with 8 tools including Salesforce and Slack, while Icypeas integrates with 6 tools including Clay and n8n, and both share Zapier as a common integration.
- HubSpot CRM was founded in 2006 and Icypeas was founded in 2022.
Reviewed and updated September 2, 2026
HubSpot CRM vs Icypeas: CRM Platform vs Data Enrichment Tool Comparison
HubSpot CRM (CRM platform) and Icypeas (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; Icypeas is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and Icypeas lists email finder and email verifier.
HubSpot CRM offers a lower entry point at $0/mo compared to Icypeas at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is Icypeas. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $19/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, Zoom.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, Clay, MCP.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | HubSpot CRM | Icypeas |
|---|---|---|
| Starting Price | Free | $19/mo |
| Top Tier Price | $150/mo | $499/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
| Founded | 2006 | 2022 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Icypeas the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while Icypeas starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Icypeas for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and Icypeas?
- HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking, while Icypeas is a data enrichment tool for finding and verifying B2B contact data. HubSpot CRM lists features like contact and company management and deal pipeline tracking, while Icypeas lists Email Finder and Email Verifier as core capabilities.
- How much does HubSpot CRM cost compared to Icypeas?
- HubSpot CRM starts free, with paid Sales Hub plans ranging from $20 per month to $150 per month at the Enterprise tier. Icypeas starts at $19 per month for its Basic plan with 1,000 credits, rising to $499 per month for the Hypergrowth plan with 100,000 credits.
- Do HubSpot CRM and Icypeas integrate with each other or share any tools?
- Both HubSpot CRM and Icypeas integrate with Zapier, which is their one shared integration. HubSpot CRM separately connects with Gmail, Outlook, Slack, Salesforce, Shopify, WordPress, and Zoom, while Icypeas connects with Google Sheets, n8n, Make, Clay, and MCP.
- Should I use HubSpot CRM or Icypeas for my sales team?
- It depends on the need. HubSpot CRM fits budget-conscious teams wanting an affordable CRM with broad integrations, while Icypeas fits sales and revenue operations teams building targeted prospect lists through data enrichment. The article notes many teams run both tools together rather than choosing one exclusively.
- Which tool has more integrations, HubSpot CRM or Icypeas?
- HubSpot CRM lists 8 integrations including Gmail, Slack, and Salesforce, while Icypeas lists 6 integrations including Google Sheets, n8n, and Clay. Both tools share Zapier as a common integration point.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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