HubSpot CRM vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and Kaspr (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking, while Kaspr is a data enrichment tool for B2B lead data and contact enrichment. Both start free, with HubSpot CRM topping out at $150/mo and Kaspr's Enterprise tier priced by contacting sales. Many teams use both together rather than choosing one.
Key takeaways
- HubSpot CRM's paid tiers are Sales Hub Starter at $20/mo, Sales Hub Professional at $100/mo, and Sales Hub Enterprise at $150/mo.
- Kaspr's Starter plan costs $65/mo and includes unlimited B2B email credits, 100 Phone credits, and 5 Direct email credits per month.
- Kaspr's Business plan costs $99/mo and includes unlimited B2B email credits, 200 Phone credits, and 200 Direct email credits per month.
- HubSpot CRM and Kaspr share integrations with Salesforce and Zapier, while Kaspr also integrates with Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, and Aircall.
- HubSpot CRM lists 8 key features including contact and company management, deal pipeline and tracking, and sales automation and sequences.
Reviewed and updated September 2, 2026
HubSpot CRM vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh HubSpot CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Kaspr, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; Kaspr is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and Kaspr lists kaspr chrome extension and lead management.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is Kaspr. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Shopify, WordPress, Zoom.
Integrations listed only by Kaspr: HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, Aircall.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | Kaspr |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 9 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Kaspr the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while Kaspr starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and Kaspr for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and Kaspr?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while Kaspr is a data enrichment tool built for finding B2B lead data and contact enrichment. They serve different parts of the sales workflow, so many teams use both rather than picking just one.
- How much does HubSpot CRM cost compared to Kaspr?
- Both tools start at $0/mo on their free tiers. HubSpot CRM's paid plans go from Sales Hub Starter at $20/mo up to Sales Hub Enterprise at $150/mo, while Kaspr's paid plans run from Starter at $65/mo to Business at $99/mo, with Enterprise priced by contacting sales.
- Can HubSpot CRM and Kaspr be used together?
- Yes, the article notes that many teams run one of each since they cover different parts of the workflow. Kaspr also integrates directly with HubSpot, allowing enriched contact and lead data from Kaspr to sync into the CRM.
- Which integrations does Kaspr support that HubSpot CRM doesn't?
- Kaspr integrates with HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, and Aircall, none of which are listed as HubSpot CRM integrations. Both tools do share integrations with Salesforce and Zapier.
- Who is Kaspr best suited for?
- Kaspr fits budget-conscious teams looking for an affordable data enrichment tool, organizations with complex tech stacks needing broad integration support across its 9 integrations, teams that want to start free and scale up, and enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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