HubSpot CRM vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for contact management and deal pipeline tracking, starting free, while LeadMagic is a B2B data enrichment tool for email and mobile finding, starting at $49.99 per month. They serve different workflow stages, so many teams use both rather than choosing one over the other.
Key takeaways
- HubSpot CRM offers a free entry plan, with paid Sales Hub tiers at $20/mo, $100/mo, and $150/mo.
- LeadMagic's entry plan, Basic, costs $49.99/mo and includes 2,000 monthly credits with no rollover.
- LeadMagic offers six pricing tiers, from Basic at $49.99/mo to Ultimate at $849/mo, plus a custom Enterprise plan.
- LeadMagic's Professional plan at $499/mo includes an unmetered search API at 5 requests per second account wide.
- HubSpot CRM and LeadMagic share three integrations in common: Slack, Salesforce, and Zapier.
Reviewed and updated September 2, 2026
HubSpot CRM vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
HubSpot CRM is a CRM platform; LeadMagic is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and LeadMagic lists email finder and mobile finder.
HubSpot CRM offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to HubSpot CRM's 4, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Slack, Salesforce, Zapier.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Shopify, WordPress, Zoom.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and LeadMagic?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for finding and verifying B2B lead data such as emails and mobile numbers. They address different parts of a sales workflow rather than competing directly.
- How much does HubSpot CRM cost compared to LeadMagic?
- HubSpot CRM starts free, with paid Sales Hub plans at $20/mo, $100/mo, and $150/mo. LeadMagic starts at $49.99/mo for its Basic plan and scales up to $849/mo for Ultimate, with a custom Enterprise plan available on request.
- Can HubSpot CRM and LeadMagic be used together?
- Yes, they can be used together since HubSpot CRM handles contact and deal management while LeadMagic supplies enriched contact data. Both tools integrate with Slack, Salesforce, and Zapier, which can help connect the two workflows.
- Does LeadMagic have a free plan like HubSpot CRM?
- No, LeadMagic does not offer a free tier. Its lowest published plan, Basic, costs $49.99/mo and includes 2,000 monthly credits with no rollover, whereas HubSpot CRM includes a free plan that lets users test the platform before paying.
- Which integrations does LeadMagic support that HubSpot CRM does not?
- LeadMagic lists integrations with Smartlead, Instantly, Email Bison, n8n, Make, Clay, and Apollo that are not listed among HubSpot CRM's integrations. HubSpot CRM, in turn, lists Gmail, Microsoft Outlook, Shopify, WordPress, and Zoom, which LeadMagic does not list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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