HubSpot CRM vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking, while People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. Both start free, so the choice depends on workflow: pick HubSpot CRM for organizing contacts and deals, People Data Labs for finding contact data, or use both together.
Key takeaways
- HubSpot CRM pricing ranges from a Free plan up to Sales Hub Enterprise at $150/mo, with Sales Hub Starter at $20/mo and Sales Hub Professional at $100/mo.
- People Data Labs offers a free Testing plan with up to 100 credits per month, a Self-Serve plan starting at $98/mo with as few as 350 credits per month, and a custom-priced Bulk Data plan.
- HubSpot CRM lists 8 features including contact and company management, deal pipeline and tracking, and sales automation and sequences, while People Data Labs lists 8 features including Person Data, Company Data, and Data License Feeds.
- HubSpot CRM integrates with 8 tools such as Gmail, Slack, Salesforce, and Zapier, while People Data Labs integrates with 7 tools such as Snowflake, Databricks, and Salesforce, with Salesforce and Zapier shared between them.
- HubSpot CRM was founded in 2006, while the article lists no founding year for People Data Labs.
Reviewed and updated September 2, 2026
HubSpot CRM vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh HubSpot CRM, a CRM platform for customer relationship management and sales pipeline tracking, against People Data Labs, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and People Data Labs lists person data and company data.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
HubSpot CRM offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Shopify, WordPress, Zoom.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 7 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and People Data Labs?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while People Data Labs is a data enrichment tool built for B2B lead data and contact enrichment. HubSpot CRM lists contact and company management and deal pipeline tracking as core features, while People Data Labs lists person data and company data as its core offerings.
- How much does HubSpot CRM cost compared to People Data Labs?
- Both platforms start at $0 per month with a free tier. HubSpot CRM's paid plans go from Sales Hub Starter at $20/mo to Sales Hub Professional at $100/mo up to Sales Hub Enterprise at $150/mo. People Data Labs offers a Self-Serve plan starting at $98/mo with as few as 350 credits per month, plus a custom-priced Bulk Data plan.
- Can I use HubSpot CRM and People Data Labs together?
- Yes, the article notes that many teams run one of each since they cover different parts of the outbound workflow. HubSpot CRM handles organizing contacts, tracking deals, and forecasting revenue, while People Data Labs handles finding accurate contact data for target accounts, and both share integrations with Salesforce and Zapier.
- Which integrations does each tool support?
- HubSpot CRM connects with Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom, totaling 8 integrations. People Data Labs connects with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, totaling 7 integrations. Salesforce and Zapier are the two integrations shared between both tools.
- Who is the best fit for People Data Labs versus HubSpot CRM?
- People Data Labs best fits budget-conscious teams needing an affordable data enrichment tool, teams that want to start free and scale up, and enterprise buyers who prefer custom pricing with dedicated support. HubSpot CRM best fits budget-conscious teams needing an affordable CRM, organizations with complex tech stacks needing broad integration support with 8 integrations, and teams wanting to start free and scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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