HubSpot CRM vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform built for contact management, deal pipeline tracking, and sales automation, while TheirStack is a data enrichment tool built for finding B2B lead data through job postings and technographics. Both start free at $0 per month. HubSpot fits teams needing broad integrations and pipeline tracking; TheirStack fits teams needing contact and company data enrichment.
Key takeaways
- HubSpot CRM and TheirStack both offer free tiers starting at $0 per month.
- HubSpot CRM's paid plans range from Sales Hub Starter at $20/mo to Sales Hub Enterprise at $150/mo.
- TheirStack's API, Webhooks and MCP plan costs $49/mo and includes 1,500 API credits per month.
- HubSpot CRM integrates with 8 listed tools including Salesforce, Slack, and Zoom, while TheirStack integrates with 5 listed tools including Clay, N8N, and Make.
- HubSpot CRM was founded in 2006, while TheirStack was founded in 2021.
Reviewed and updated September 5, 2026
HubSpot CRM vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh HubSpot CRM, a CRM platform for customer relationship management and sales pipeline tracking, against TheirStack, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and TheirStack lists job search and company search.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, Zoom.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | HubSpot CRM | TheirStack |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 5 |
| Founded | 2006 | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while TheirStack starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and TheirStack?
- HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking, while TheirStack is a data enrichment tool for B2B lead data and contact enrichment. HubSpot lists features like deal pipeline tracking and sales automation, while TheirStack lists job search, company search, and technographics enrichment.
- How much does HubSpot CRM cost?
- HubSpot CRM has a free plan, plus paid Sales Hub tiers of $20/mo for Starter, $100/mo for Professional, and $150/mo for Enterprise. Pricing is listed as of September 2026 on HubSpot's own pricing page.
- How much does TheirStack cost?
- TheirStack offers a free plan with 50 company credits and 200 API credits per month, a usage-based App plan with credit packs from 1,000 to 200,000 credits, an API, Webhooks and MCP plan at $49/mo with 1,500 API credits per month, and a Datasets plan available by contacting sales.
- Do HubSpot CRM and TheirStack integrate with the same tools?
- They share only one listed integration, Zapier. HubSpot CRM otherwise integrates with Gmail, Microsoft Outlook, Slack, Salesforce, Shopify, WordPress, and Zoom, while TheirStack otherwise integrates with Clay, LinkedIn Audiences, Make, and N8N.
- Can I use HubSpot CRM and TheirStack together?
- Yes, the article notes that many teams run both since they cover different parts of the workflow. HubSpot CRM handles contact organizing, deal tracking, and revenue forecasting, while TheirStack handles finding accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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