HubSpot CRM vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Compare HubSpot CRM (CRM platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
HubSpot CRM is a CRM platform for contact management and deal pipeline tracking, starting free and scaling to $150/mo. UserGems is a data enrichment tool for B2B lead data and contact scoring, starting at $3333/mo. They solve different problems in the sales stack, so many teams run both rather than choosing one over the other.
Key takeaways
- HubSpot CRM's entry plan is free, while its paid tiers run $20/mo, $100/mo, and $150/mo for Starter, Professional, and Enterprise respectively.
- UserGems pricing starts at $3333/mo for the Core plan with 4,000,000 credits, rising to $6250/mo for Advanced and $12500/mo for Elite with 25,000,000 credits.
- HubSpot CRM lists 8 features including contact and company management, deal pipeline tracking, and sales automation and sequences.
- UserGems lists 8 features including Build List, Account and Contact Scoring, a Writing Agent, a Research Agent, and CRM Hygiene.
- Both tools integrate with Salesforce, but HubSpot CRM additionally connects with Gmail, Slack, Zapier, and Shopify, while UserGems connects with Outreach, Salesloft, and LinkedIn.
Reviewed and updated September 4, 2026
HubSpot CRM vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh HubSpot CRM, a CRM platform for customer relationship management and sales pipeline tracking, against UserGems, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, HubSpot CRM lists contact and company management and deal pipeline and tracking, and UserGems lists build list (create & enrich) and account & contact scoring.
HubSpot CRM offers a lower entry point at $0/mo compared to UserGems at $3333/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, HubSpot CRM is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
HubSpot CRM is more affordable at the entry level ($0/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
HubSpot CRM offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.
HubSpot CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Zapier, Shopify, WordPress, Zoom.
Integrations listed only by UserGems: Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | HubSpot CRM | UserGems |
|---|---|---|
| Starting Price | Free | $3333/mo |
| Top Tier Price | $150/mo | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2006 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
HubSpot CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. HubSpot CRM offers a more accessible entry point, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit HubSpot CRM and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between HubSpot CRM and UserGems?
- HubSpot CRM is a CRM platform built for customer relationship management and sales pipeline tracking, while UserGems is a data enrichment tool built for B2B lead data and contact enrichment. HubSpot CRM lists contact and company management and deal pipeline tracking, and UserGems lists build list creation and account and contact scoring.
- How much does HubSpot CRM cost compared to UserGems?
- HubSpot CRM starts free and its paid tiers go up to $150/mo for Sales Hub Enterprise. UserGems starts at $3333/mo for its Core plan and rises to $12500/mo for the Elite plan. HubSpot CRM is the more affordable entry point for teams with tight budgets.
- Do HubSpot CRM and UserGems integrate with each other?
- UserGems lists Hubspot as one of its integrations, and both tools integrate with Salesforce. HubSpot CRM's own integration list does not separately list UserGems, but the shared Salesforce connection means teams can run both tools alongside a common CRM data source.
- Which teams should use UserGems instead of HubSpot CRM?
- UserGems fits mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, since its Core plan starts at $3333/mo. It is aimed at finding accurate contact data for target accounts rather than managing deals or pipeline.
- Can a company use both HubSpot CRM and UserGems together?
- Yes, the article notes that many teams run one of each since the two tools cover different parts of the sales workflow. HubSpot CRM handles organizing contacts, tracking deals, and forecasting revenue, while UserGems focuses on finding and enriching accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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