Hunter vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Hunter (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Hunter is a data enrichment tool for B2B lead data and contact enrichment, priced from free, while Insightly is a CRM platform for customer relationship management and sales pipeline tracking, priced from $29/mo. Hunter fits finding and verifying contact data, Insightly fits organizing contacts and tracking deals, and many teams run both together.
Key takeaways
- Hunter's Free plan costs $0/mo and includes 50 credits per month, while Insightly's entry Plus plan costs $29/mo.
- Hunter offers 5 pricing tiers (Free, Starter, Growth, Scale, Enterprise) compared to Insightly's 3 tiers (Plus, Professional, Enterprise).
- Insightly's top tier, Enterprise, costs $99/mo, while Hunter's paid tiers require contacting sales for pricing.
- Hunter lists 8 features including Domain Search, Email Finder, and AI Writing Assistant, and Insightly lists 8 features including Lead and contact management and AI Copilot.
- Gmail is the only integration listed by both Hunter and Insightly, with Hunter also connecting to HubSpot, Salesforce, and Zapier, and Insightly connecting to Slack, Shopify, and ZoomInfo.
Reviewed and updated September 2, 2026
Hunter vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Hunter is a data enrichment tool; Insightly is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Hunter is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Hunter lists domain search and email finder, and Insightly lists lead and contact management and lead assignment and routing.
Hunter offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is finding accurate contact data for target accounts, Hunter is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Plus
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Hunter is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Hunter offers 5 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Hunter includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Hunter: HubSpot, Salesforce, Pipedrive, Zoho CRM, Outlook, Google Sheets, Zapier, Make, Clay.
Integrations listed only by Insightly: Slack, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Hunter | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Hunter serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Hunter offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Hunter and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Hunter and Insightly?
- Hunter is a data enrichment tool built for B2B lead data and contact enrichment, while Insightly is a CRM platform built for customer relationship management and sales pipeline tracking. Hunter lists features like domain search and email finder, while Insightly lists lead and contact management and lead assignment and routing.
- Which is cheaper, Hunter or Insightly?
- Hunter is cheaper at the entry level, with a Free plan at $0/mo including 50 credits per month, compared to Insightly's Plus plan at $29/mo. Hunter's paid tiers beyond Free require contacting sales for pricing, while Insightly's top Enterprise tier is listed at $99/mo.
- Can Hunter and Insightly be used together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Hunter handles finding and verifying contact data for target accounts, while Insightly handles organizing contacts, tracking deals, and forecasting revenue.
- Do Hunter and Insightly integrate with the same tools?
- They share only one listed integration, Gmail. Hunter also connects with HubSpot, Salesforce, Pipedrive, Zoho CRM, Outlook, Google Sheets, Zapier, Make, and Clay, while Insightly connects with Slack, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Who should choose Insightly over Hunter?
- Insightly best fits budget-conscious teams looking for an affordable CRM, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management. It starts at $29/mo compared to Hunter's free entry tier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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