Hunter vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Hunter (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Hunter is a data enrichment tool for B2B lead data and contact enrichment, starting free with a 50 credits per month plan. Keap is a CRM platform for customer relationship management and sales pipeline tracking, starting at $299/mo for 1,500 contacts and 2 users. Many teams use both together rather than choosing one.
Key takeaways
- Hunter's free plan includes 50 credits per month, while its paid tiers (Starter, Growth, Scale, Enterprise) require contacting sales for pricing.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- Hunter lists 10 integrations including HubSpot, Salesforce, Pipedrive, Zoho CRM, and Clay, compared to Keap's 6 integrations including PayPal, Stripe, and Eway.
- Both platforms list 8 features each on their own pages, and both integrate with Gmail, Outlook, and Zapier.
- Hunter was founded in 2015, while the article lists Keap's founding year as not available.
Reviewed and updated September 4, 2026
Hunter vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Hunter is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Hunter is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Hunter lists domain search and email finder, and Keap lists contact management and contact segmentation (tags).
Hunter offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Hunter is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Hunter is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Hunter offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Hunter includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier.
Integrations listed only by Hunter: HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Sheets, Make, Clay.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Hunter | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Hunter serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Hunter offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Hunter and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Hunter and Keap?
- Hunter is a data enrichment tool built for B2B lead data and contact enrichment, listing features like domain search and email finder. Keap is a CRM platform built for customer relationship management and sales pipeline tracking, listing contact management and contact segmentation with tags. Many teams use one of each rather than picking a single tool.
- Which tool is cheaper, Hunter or Keap?
- Hunter has a lower entry price at $0/mo with a free plan offering 50 credits per month. Keap has no free tier and starts at $299/mo for 1,500 contacts and 2 users. Hunter also offers 5 pricing tiers compared to Keap's single plan.
- Does Hunter integrate with CRM platforms?
- Yes, Hunter connects with HubSpot, Salesforce, Pipedrive, and Zoho CRM among its 10 listed integrations. It also integrates with Gmail, Outlook, Google Sheets, Zapier, Make, and Clay. Keap, by comparison, lists 6 integrations including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Who should use Keap instead of Hunter?
- Keap fits mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets. It suits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Can Hunter and Keap be used together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Hunter handles finding and verifying contact data, while Keap organizes contacts, tracks deals, and forecasts revenue once that data is captured.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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