Icypeas vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Icypeas (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Icypeas is a data enrichment tool for finding and verifying B2B contact data, starting at $19/mo. Insightly is a CRM platform for tracking pipelines and customer relationships, starting at $29/mo. They cover different parts of the sales workflow, so many teams run both rather than choosing one over the other.
Key takeaways
- Icypeas starts at $19/mo for its Basic plan with 1,000 credits, while Insightly starts at $29/mo for its Plus plan.
- Icypeas offers 4 pricing tiers up to $499/mo for its Hypergrowth plan with 100,000 credits, while Insightly offers 3 tiers up to $99/mo for Enterprise.
- Icypeas integrates with 6 tools including Google Sheets, n8n, Make, Zapier, Clay, and MCP.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Icypeas was founded in 2022, while Insightly's founding year is not listed in the comparison.
Reviewed and updated September 2, 2026
Icypeas vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Icypeas, a data enrichment tool for B2B lead data and contact enrichment, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Icypeas is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Icypeas lists email finder and email verifier, and Insightly lists lead and contact management and lead assignment and routing.
Icypeas offers a lower entry point at $19/mo compared to Insightly at $29/mo.
If your priority is finding accurate contact data for target accounts, Icypeas is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Plus
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Icypeas is more affordable at the entry level ($19/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Icypeas offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Icypeas | Insightly |
|---|---|---|
| Starting Price | $19/mo | $29/mo |
| Top Tier Price | $499/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
| Founded | 2022 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Icypeas serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Icypeas offers a more accessible entry point at $19/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Icypeas and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Icypeas and Insightly?
- Icypeas is a data enrichment tool built for finding and verifying B2B contact data, listing features like email finder, email verifier, and profile scraper. Insightly is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, listing features like lead assignment and opportunity management.
- Which is cheaper, Icypeas or Insightly?
- Icypeas has a lower entry price at $19/mo compared to Insightly's $29/mo starting price. Icypeas also offers more pricing tiers, 4 compared to Insightly's 3, giving more granularity as usage scales, though its top tier at $499/mo is higher than Insightly's top tier at $99/mo.
- Should I use Icypeas and Insightly together?
- Many teams do run one of each since the tools solve different problems. Icypeas is best for finding accurate contact data for target accounts, while Insightly is best for organizing that data, tracking deals, and forecasting revenue once contacts are in the pipeline.
- What integrations do Icypeas and Insightly support?
- Icypeas connects with 6 tools: Google Sheets, n8n, Make, Zapier, Clay, and MCP. Insightly connects with 10 tools: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, making it a fit for organizations with more complex tech stacks.
- Who is Icypeas best suited for versus Insightly?
- Icypeas fits budget-conscious teams, revenue operations teams building prospect lists, marketing teams enriching CRM data, and sales teams researching target accounts. Insightly fits budget-conscious teams needing a CRM, organizations with complex tech stacks, sales teams tracking deals to close, and managers needing pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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