Icypeas vs Keap: Data Enrichment Tool vs CRM Platform Comparison

Icypeas vs Keap: Data Enrichment Tool vs CRM Platform Comparison

Icypeas (data enrichment tool) and Keap (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

Icypeas is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Icypeas lists email finder and email verifier, and Keap lists contact management and contact segmentation (tags).

Icypeas offers a lower entry point at $19/mo compared to Keap at $299/mo.

If your priority is finding accurate contact data for target accounts, Icypeas is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.

Understanding the Core Difference

Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$19/moIcypeas entry plan

Basic

$299/moKeap entry plan

Keap

Icypeas Pricing (as of September 2026)

Source: Icypeas Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

Icypeas is more affordable at the entry level ($19/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.

Icypeas offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Features Breakdown

Icypeas lists

• Email Finder
• Email Verifier
• Domain Scan
• Profile Scraper
• Company Scraper
• Reverse Email Lookup
• and 2 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Icypeas Key Features

• Email Finder
• Email Verifier
• Domain Scan
• Profile Scraper
• Company Scraper
• Reverse Email Lookup
• Catch-All verification
• Credits roll over

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Icypeas

• Email Finder
• Email Verifier
• Domain Scan
• Profile Scraper
• Company Scraper
• Reverse Email Lookup
• Catch-All verification
• Credits roll over

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

Icypeas Integrations

Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Shared Integrations

Both tools integrate with: Zapier.

Integrations listed only by Icypeas: Google Sheets, n8n, Make, Clay, MCP.

Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for Icypeas

• Budget-conscious teams looking for an affordable data enrichment tool
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Icypeas serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Icypeas offers a more accessible entry point at $19/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Icypeas and Keap for current information.