Icypeas vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Icypeas (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Icypeas is a B2B data enrichment tool for finding and verifying professional emails, starting at $19/mo, while Keap is a CRM platform for contact management, sales pipeline tracking, and marketing automation, starting at $299/mo. They serve different jobs and many teams run both rather than choosing one over the other.
Key takeaways
- Icypeas pricing starts at $19/mo for 1,000 credits and scales to $499/mo for 100,000 credits across four tiers.
- Keap is sold as a single plan priced at $299/mo starting at 1,500 contacts and 2 users, rather than by feature tier.
- Icypeas lists 8 features including Email Finder, Email Verifier, and Catch-All verification, none of which overlap by name with Keap's list.
- Keap lists 8 features including contact management, sales pipeline, quotes, and invoices, distinct from Icypeas's enrichment focused list.
- Both tools share Zapier as an integration, while Icypeas also connects with Google Sheets, n8n, Make, Clay, and MCP, and Keap connects with Gmail, Outlook, PayPal, Stripe, and Eway.
Reviewed and updated September 5, 2026
Icypeas vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Icypeas (data enrichment tool) and Keap (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Icypeas is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Icypeas lists email finder and email verifier, and Keap lists contact management and contact segmentation (tags).
Icypeas offers a lower entry point at $19/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Icypeas is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Keap
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Icypeas is more affordable at the entry level ($19/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Icypeas offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, Clay, MCP.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Icypeas | Keap |
|---|---|---|
| Starting Price | $19/mo | $299/mo |
| Top Tier Price | $499/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 6 |
| Founded | 2022 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Icypeas serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Icypeas offers a more accessible entry point at $19/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Icypeas and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Icypeas and Keap?
- Icypeas is a data enrichment tool built for finding and verifying B2B email addresses and contact data, while Keap is a CRM platform for contact management, sales pipeline tracking, and marketing automation. They solve different parts of an outbound stack rather than competing for the same job.
- How much does Icypeas cost compared to Keap?
- Icypeas starts at $19/mo for 1,000 credits and scales up to $499/mo for 100,000 credits across four pricing tiers. Keap is sold as a single plan at $299/mo starting at 1,500 contacts and 2 users, priced by contact count rather than feature tier.
- Do Icypeas and Keap integrate with the same tools?
- They share only one listed integration, Zapier. Icypeas also connects with Google Sheets, n8n, Make, Clay, and MCP, while Keap connects with Gmail, Outlook, PayPal, Stripe, and Eway.
- Which teams should use Icypeas versus Keap?
- Icypeas fits budget-conscious teams, revenue operations groups building prospect lists, and sales teams researching target accounts. Keap fits mid-market to enterprise teams tracking deals from first touch to close and managers needing pipeline visibility and forecasting.
- Can a company use both Icypeas and Keap together?
- Yes, the article notes that many teams run one of each since Icypeas handles B2B lead data and contact enrichment while Keap handles customer relationship management and sales pipeline tracking, meaning the two tools address different needs in the same stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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