Insightly vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and Kaspr (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for customer relationship management and sales pipeline tracking, starting at $29/mo. Kaspr is a data enrichment tool for B2B lead data and contact enrichment, with a free entry tier. Teams choose Insightly for pipeline visibility and forecasting, Kaspr for finding accurate contact data, and many run both together.
Key takeaways
- Insightly's pricing starts at $29/mo for the Plus plan, rising to $49/mo for Professional and $99/mo for Enterprise.
- Kaspr offers a free tier with 15 B2B email credits, 5 phone credits, and 5 direct email credits per month, with paid plans starting at $65/mo.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, Shopify, Jira, and ZoomInfo.
- Kaspr integrates with 9 tools including HubSpot, Salesforce, Pipedrive, Zoho CRM, and Zapier.
- Kaspr offers 4 pricing tiers compared to Insightly's 3 tiers.
Reviewed and updated September 2, 2026
Insightly vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Insightly is a CRM platform; Kaspr is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Kaspr is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Kaspr lists kaspr chrome extension and lead management.
Kaspr offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Kaspr. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Free
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
Kaspr offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Kaspr offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Kaspr includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Kaspr: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Insightly | Kaspr |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Kaspr the B2B lead data and contact enrichment side. Kaspr offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Kaspr for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Insightly and Kaspr?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while Kaspr is a data enrichment tool focused on B2B lead data and contact enrichment. Insightly helps organize contacts and forecast revenue, while Kaspr helps find accurate contact data for target accounts. Many teams use both together for different parts of the workflow.
- Which one is cheaper, Insightly or Kaspr?
- Kaspr has the lower entry point at $0/mo with a free tier, compared to Insightly's starting price of $29/mo for its Plus plan. Kaspr's paid plans start at $65/mo for the Starter tier, while Insightly's top tier, Enterprise, costs $99/mo.
- Does Kaspr integrate with popular CRMs?
- Yes, Kaspr integrates with HubSpot, Salesforce, Pipedrive, and Zoho CRM, along with Brevo, Lemlist, Zapier, Ringover, and Aircall. This makes it easy to sync enriched contact data directly into an existing CRM workflow.
- What integrations does Insightly offer?
- Insightly connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. This totals 10 integrations, making it suitable for organizations with complex tech stacks needing broad integration support.
- Who is Kaspr best suited for?
- Kaspr is best suited for budget-conscious teams looking for an affordable data enrichment tool, teams that want to start free and scale as needs grow, and enterprise buyers who prefer custom pricing and dedicated support through its Enterprise plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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