Insightly vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for pipeline tracking and customer relationship management, starting at $29/mo, while LeadIQ is a B2B data enrichment tool for contact discovery and outreach personalization, starting free. They solve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
Key takeaways
- Insightly's entry plan, Plus, is priced at $29/mo, with Professional at $49/mo and Enterprise at $99/mo.
- LeadIQ offers a free tier with 1 user and 50 credits, and its Pro plan starts at $200/mo for 1,500 credits per month.
- Insightly lists 8 key features including lead assignment and routing, workflow automation, and AI Copilot.
- LeadIQ lists 10 key features including Scribe AI email personalization, champion tracking for job changes, and a 30-day free trial.
- Gmail is the only integration both tools list in common, with Insightly listing 10 total integrations and LeadIQ listing 8.
Reviewed and updated September 2, 2026
Insightly vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Insightly is a CRM platform; LeadIQ is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; LeadIQ is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and LeadIQ lists scribe ai email personalization and champion tracking for job changes.
LeadIQ offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is LeadIQ. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Free
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
Pricing Analysis
LeadIQ offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadIQ includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Insightly: Slack, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by LeadIQ: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Zapier.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Insightly | LeadIQ |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadIQ the B2B lead data and contact enrichment side. LeadIQ offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and LeadIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Insightly and LeadIQ?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadIQ is a data enrichment tool built for finding and verifying B2B contact data. They address different stages of the sales workflow, so the choice depends on whether you need pipeline management or lead data enrichment.
- Which is cheaper, Insightly or LeadIQ?
- LeadIQ has the lower entry point with a free plan offering 1 user and 50 credits, compared to Insightly's cheapest Plus plan at $29/mo. However, LeadIQ's Pro plan jumps to $200/mo for 1,500 credits per month, so overall cost depends on usage level.
- Can I use Insightly and LeadIQ together?
- Yes, the article notes that many teams run one of each since Insightly handles CRM and pipeline tracking while LeadIQ handles contact enrichment and outreach personalization. LeadIQ also lists Salesforce and HubSpot data sync among its features, supporting integration with CRM workflows.
- What features does LeadIQ offer that Insightly doesn't?
- LeadIQ lists features such as Scribe AI email personalization, champion tracking for job changes, one-click CRM capture, verified work emails and mobile numbers, and LinkedIn Sales Navigator integration. These are enrichment and prospecting capabilities not listed on Insightly's own feature list.
- Who is Insightly best suited for?
- Insightly is best suited for budget-conscious teams wanting an affordable CRM, organizations with complex tech stacks needing broad integration support across 10 listed integrations, and sales teams or managers who need pipeline visibility, deal tracking, and forecasting from first touch to close.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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