Insightly vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $29/mo. LeadMagic is a pay-per-result data enrichment tool for verified emails, mobile numbers, and company intelligence, priced from $49.99/mo. They serve different jobs, so many teams run both rather than choosing one.
Key takeaways
- Insightly's entry plan is $29/mo (Plus), while LeadMagic's entry plan is $49.99/mo (Basic).
- Insightly offers 3 pricing tiers (Plus, Professional, Enterprise) compared to LeadMagic's 6 tiers (Basic, Essential, Growth, Professional, Ultimate, Enterprise).
- LeadMagic's Basic plan includes 2,000 monthly credits with no rollover, and search and export are not included at that tier.
- LeadMagic's Professional plan at $499/mo includes an unmetered search API at 5 RPS account-wide, and Ultimate at $849/mo raises that to 10 RPS.
- The only integration shared by both tools, per their published lists, is Slack; Insightly also connects with Gmail, QuickBooks Online, and Shopify, while LeadMagic connects with Smartlead, Salesforce, and Clay.
Reviewed and updated September 2, 2026
Insightly vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Insightly (CRM platform) and LeadMagic (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and LeadMagic lists email finder and mobile finder.
Insightly offers a lower entry point at $29/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Basic
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Insightly is more affordable at the entry level ($29/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Insightly: Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Zapier, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Insightly | LeadMagic |
|---|---|---|
| Starting Price | $29/mo | $49.99/mo |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. Insightly offers a more accessible entry point at $29/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Insightly and LeadMagic?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for finding B2B lead data and contact information. They solve different problems in an outbound stack, so they are not direct substitutes for each other.
- Which is cheaper, Insightly or LeadMagic?
- Insightly is cheaper at the entry level, starting at $29/mo for its Plus plan, compared to LeadMagic's Basic plan at $49.99/mo. LeadMagic's Basic tier also excludes search and export functionality, which is included starting at its Essential plan.
- Do Insightly and LeadMagic integrate with each other or share any tools?
- Based on their published integration lists, the only tool both platforms connect with is Slack. Insightly separately integrates with Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, while LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, n8n, Make, Clay, and Apollo.
- Can I use both Insightly and LeadMagic together?
- Yes, the article notes that many teams run one of each since the tools serve different functions. Insightly handles organizing contacts, tracking deals, and forecasting revenue, while LeadMagic handles finding accurate contact data for target accounts.
- How many pricing tiers does each tool offer?
- Insightly offers 3 pricing tiers: Plus, Professional, and Enterprise. LeadMagic offers 6 tiers: Basic, Essential, Growth, Professional, Ultimate, and Enterprise, giving buyers more granularity as they scale usage.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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