Insightly vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for pipeline tracking and customer relationship management, starting at $29 per month, while Lusha is a data enrichment tool for B2B contact and lead data, starting free. They serve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
Key takeaways
- Insightly's paid plans start at $29/mo for Plus, $49/mo for Professional, and $99/mo for Enterprise.
- Lusha offers a free tier with 40 credits per month, plus paid tiers at $49.90/mo, $69.90/mo, and $399.90/mo.
- Lusha lists 9 features total compared to 8 for Insightly, according to each vendor's own site.
- Insightly integrates with 10 listed tools including Slack, QuickBooks Online, and ZoomInfo, while Lusha integrates with 12 listed tools including Salesforce, HubSpot, and Zapier.
- Gmail is the only integration listed by both Insightly and Lusha.
Reviewed and updated September 2, 2026
Insightly vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against Lusha, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Lusha lists browser extension for linkedin and csv enrichment.
Lusha offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Free
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Lusha offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Lusha offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Insightly: Slack, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Lusha: Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Insightly | Lusha |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Insightly and Lusha?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while Lusha is a data enrichment tool built for finding B2B lead and contact data. They cover different parts of the sales workflow rather than competing head to head, and many teams use both together.
- Which is cheaper, Insightly or Lusha?
- Lusha has the lower entry point with a free plan offering 40 credits per month, while Insightly's cheapest plan, Plus, costs $29 per month. At the top end, Insightly's Enterprise plan is $99 per month compared to Lusha's Premium plan at $399.90 per month.
- Does Insightly integrate with Lusha?
- The article does not list Insightly and Lusha integrating directly with each other. It shows Gmail as the only integration shared by both tools, while each platform connects to its own separate set of other tools such as Slack and QuickBooks for Insightly, and Salesforce and HubSpot for Lusha.
- Which tool is better for finding contact data, Insightly or Lusha?
- Lusha is built for this purpose, offering a browser extension for LinkedIn, CSV enrichment, bulk contact reveal, and intent signal alerts. Insightly does not list these contact-finding features and instead focuses on lead and contact management within a broader CRM and pipeline tracking system.
- Can I use Insightly and Lusha together?
- Yes, the article notes that many teams run one of each since they serve different workflow needs. Insightly organizes contacts, tracks deals, and forecasts revenue, while Lusha finds accurate contact data for target accounts, so combining them covers both prospecting and pipeline management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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