Insightly vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for customer relationship management and sales pipeline tracking, priced from $29 per month; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment, priced on a usage-based credit system. They cover different parts of the workflow, so many teams run both.
Key takeaways
- Insightly's entry plan, Plus, costs $29/mo, its Professional plan is $49/mo, and Enterprise is $99/mo.
- Ocean.io uses usage-based credit pricing, and its yearly subscription requires a minimum of 9,000 credits with a maximum of 60,000, valid for 12 months.
- Ocean.io offers 4 pricing tiers compared to Insightly's 3.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, and ZoomInfo, while Ocean.io integrates with 4 tools: HubSpot, Pipedrive, Salesforce, and Clay.
- Ocean.io lists waterfall enrichment across 16+ data sources and double email verification including catch-alls among its key features.
Reviewed and updated September 4, 2026
Insightly vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against Ocean.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Insightly publishes an entry price of $29/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Subscription (Yearly)
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Insightly | Ocean.io |
|---|---|---|
| Starting Price | $29/mo | Usage-based |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Insightly publishes an entry price of $29/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Insightly and Ocean.io?
- Insightly is a CRM platform for customer relationship management and sales pipeline tracking, while Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the sales workflow, so many teams use one of each rather than choosing between them.
- How much does Insightly cost?
- Insightly's entry plan, Plus, costs $29/mo, with Professional priced at $49/mo and Enterprise at $99/mo. These figures come from Insightly's own pricing page as of September 2026 and represent list prices for each tier.
- How does Ocean.io's pricing work?
- Ocean.io uses usage-based credit pricing instead of flat monthly fees. Its yearly subscription requires a minimum of 9,000 credits and a maximum of 60,000, valid for 12 months; the monthly subscription requires a minimum of 750 credits, valid for 6 months; and pay as you go requires a minimum of 1,000 credits, valid for 3 months.
- Which tool has more integrations, Insightly or Ocean.io?
- Insightly lists 10 integrations: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. Ocean.io lists 4 integrations: HubSpot, Pipedrive, Salesforce, and Clay, so Insightly covers a broader range of connected tools.
- Should I use Insightly or Ocean.io for my sales team?
- Insightly fits budget-conscious teams that need broad integration support and pipeline visibility for tracking deals and forecasting revenue. Ocean.io fits revenue operations and sales teams building targeted prospect lists or enriching CRM data for segmentation, and it also suits enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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