Insightly vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform priced from $29/mo built for pipeline tracking and lead management, while People Data Labs is a data enrichment tool with a free entry tier built for B2B contact and company data. They cover different stages of a go-to-market workflow, so many teams use both rather than choosing only one.
Key takeaways
- Insightly's entry plan, Plus, costs $29/mo, and its top tier, Enterprise, costs $99/mo.
- People Data Labs offers a free Testing plan with up to 100 credits/mo, and its Self-Serve plan starts at $98/mo with as few as 350 credits/mo.
- Insightly lists 10 integrations, including Slack, Gmail, QuickBooks Online, and ZoomInfo, while People Data Labs lists 7 integrations, including Salesforce, Snowflake, and Zapier.
- Both platforms list 8 features each on their own pages, with Insightly including AI Copilot and People Data Labs including SSO/SAML and Data License Feeds.
- People Data Labs delivers its data through enrichment and search APIs, licensed data feeds, and cloud data platforms.
Reviewed and updated September 2, 2026
Insightly vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Insightly is a CRM platform; People Data Labs is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and People Data Labs lists person data and company data.
People Data Labs offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Testing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Insightly | People Data Labs |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. People Data Labs offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Insightly and People Data Labs?
- Insightly is a CRM platform for customer relationship management and sales pipeline tracking, while People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. They address different parts of a go-to-market workflow, so many teams use both together rather than picking just one.
- How much does Insightly cost compared to People Data Labs?
- Insightly starts at $29/mo for its Plus plan and goes up to $99/mo for Enterprise. People Data Labs offers a free Testing plan with up to 100 credits/mo, and its Self-Serve plan starts at $98/mo with as few as 350 credits/mo.
- Which tool has more integrations, Insightly or People Data Labs?
- Insightly lists 10 integrations, including Slack, Gmail, QuickBooks Online, Shopify, and ZoomInfo. People Data Labs lists 7 integrations, including Salesforce, Snowflake, Databricks, and Zapier. Both counts reflect each vendor's own published integration lists.
- Can I use Insightly and People Data Labs together?
- Yes, many teams run both since they cover different parts of the workflow. Insightly handles pipeline tracking, lead management, and forecasting, while People Data Labs supplies the B2B contact and company data used to fill and enrich those pipelines.
- Is People Data Labs cheaper than Insightly?
- People Data Labs has a lower entry point at $0/mo for its free Testing plan compared to Insightly's $29/mo starting price. Beyond the free tier, People Data Labs' Self-Serve plan costs $98/mo, and its Bulk Data plan requires contacting sales for custom pricing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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