Insightly vs Proofy: CRM Platform vs Data Enrichment Tool Comparison

Insightly vs Proofy: CRM Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against Proofy, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Proofy is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Proofy lists bulk email verification and single verification in real time.

Proofy offers a lower entry point at $5/mo compared to Insightly at $29/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Proofy. Many teams run one of each.

Understanding the Core Difference

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

Proofy is Proofy is an email verification service for bulk list cleaning and real-time single verification through an API, with SMTP, syntax, domain, disposable and accept-all detection. Credits are sold pay-as-you-go or by subscription, never expire, and unknown results are not charged.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$29/moInsightly entry plan

Plus

Usage-basedProofy entry plan

Trial pack

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Proofy Pricing (as of September 2026)

Source: Proofy Pricing

Pricing Analysis

Proofy offers the lower entry point ($5/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Proofy offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.

Features Breakdown

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

Proofy lists

• Bulk email verification
• Single verification in real time
• Email verifier API
• Duplicate email remover
• ISP detection
• Disposable and temporary detection
• and 4 more listed below

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Proofy Key Features

• Bulk email verification
• Single verification in real time
• Email verifier API
• Duplicate email remover
• ISP detection
• Disposable and temporary detection
• Accept-all detection
• Syntax validation
• SMTP verification
• Mailbox full detection

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Listed only by Proofy

• Bulk email verification
• Single verification in real time
• Email verifier API
• Duplicate email remover
• ISP detection
• Disposable and temporary detection
• Accept-all detection
• Syntax validation
• SMTP verification
• Mailbox full detection

Integration Ecosystem

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Proofy Integrations

Proofy connects with: .

Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Proofy

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that need a wide feature set (10 capabilities listed)
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Proofy the B2B lead data and contact enrichment side. Proofy offers a more accessible entry point at $5/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Insightly and Proofy for current information.