Insightly vs RocketReach: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and RocketReach (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for customer relationship management and sales pipeline tracking, priced from $29/mo. RocketReach is a data enrichment tool for B2B lead data and contact enrichment, priced from $69/mo with access to 700M+ professional profiles. Teams needing pipeline tracking should choose Insightly; teams needing contact data should choose RocketReach, and many run both.
Key takeaways
- Insightly's entry plan (Plus) costs $29/mo, while RocketReach's entry plan (Essentials, Email Only) costs $69/mo.
- RocketReach offers four pricing tiers (Essentials, Pro, Ultimate, and Enterprise/Custom) compared to Insightly's three tiers (Plus, Professional, Enterprise).
- RocketReach lists access to 700M+ professional profiles along with verified email addresses and phone numbers as core features.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- RocketReach integrates with 6 tools: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, and Zapier.
Reviewed and updated September 2, 2026
Insightly vs RocketReach: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against RocketReach, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; RocketReach is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and RocketReach lists 700m+ professional profiles and verified email addresses and phone numbers.
Insightly offers a lower entry point at $29/mo compared to RocketReach at $69/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is RocketReach. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
RocketReach is Global contact and company search platform with 700M+ profiles, verified emails, direct dials, and org chart intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Essentials (Email Only)
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
RocketReach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essentials (Email Only) | $69/mo | 100 Lookups Per Month (monthly plan); 1,200 exports per year (annual plan) |
| Pro (Email + Phone) | $119/mo | - |
| Ultimate (Email + Phone) | $209/mo | - |
| Enterprise / Custom Plans | Contact Sales | - |
Source: RocketReach Pricing
Pricing Analysis
Insightly is more affordable at the entry level ($29/mo vs $69/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
RocketReach offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- and 4 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
RocketReach Key Features
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by RocketReach
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
RocketReach Integrations
RocketReach connects with: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by RocketReach: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for RocketReach
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Insightly | RocketReach |
|---|---|---|
| Starting Price | $29/mo | $69/mo |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 6 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and RocketReach the B2B lead data and contact enrichment side. Insightly offers a more accessible entry point at $29/mo, while RocketReach starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and RocketReach for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Insightly and RocketReach?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while RocketReach is a data enrichment tool focused on B2B lead data and contact enrichment. They serve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Insightly or RocketReach?
- Insightly is cheaper at the entry level, starting at $29/mo for its Plus plan, compared to RocketReach's Essentials (Email Only) plan at $69/mo. Insightly also has an Enterprise plan at $99/mo, while RocketReach's Pro and Ultimate plans go up to $119/mo and $209/mo.
- Does RocketReach integrate with CRMs like Salesforce or HubSpot?
- Yes, RocketReach lists integrations with Salesforce and HubSpot, along with Outreach, SalesLoft, Bullhorn, and Zapier. This makes it possible to feed enriched contact data directly into a sales team's existing CRM or outreach tools.
- What features does Insightly offer that RocketReach doesn't?
- Insightly lists lead and contact management, lead assignment and routing, opportunity management, customizable sales processes, workflow automation, project management, advanced reports and dashboards, and an AI Copilot. These are pipeline and relationship management features that RocketReach does not list.
- Can I use Insightly and RocketReach together?
- Yes, the article notes that many teams run one of each since the tools cover different needs. Insightly handles organizing contacts, tracking deals, and forecasting revenue, while RocketReach is used for finding accurate contact data on target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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