Insightly vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison

Insightly vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Scrupp lists sales navigator export and linkedin export.

Scrupp offers a lower entry point at $0/mo compared to Insightly at $29/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.

Understanding the Core Difference

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$29/moInsightly entry plan

Plus

FreeScrupp entry plan

Free

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Scrupp Pricing (as of September 2026)

Source: Scrupp Pricing

Pricing Analysis

Scrupp offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

Scrupp lists

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• and 2 more listed below

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Scrupp Key Features

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Listed only by Scrupp

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

Integration Ecosystem

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Scrupp Integrations

Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

Shared Integrations

Both tools integrate with: Slack.

Integrations listed only by Insightly: Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Airtable.

Use Case Recommendations

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Scrupp

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Insightly and Scrupp for current information.