Insightly vs Skrapp.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and Skrapp.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for customer relationship management and sales pipeline tracking, starting at $29/mo. Skrapp.io is a B2B data enrichment tool for finding and verifying contact emails, with a free tier. They cover different parts of the sales workflow, from managing deals to finding contact data, so many teams run both together.
Key takeaways
- Insightly's entry plan is $29/mo (Plus) while Skrapp.io offers a free tier with 50 credits and 1 user.
- Insightly's top tier, Enterprise, costs $99/mo, while Skrapp.io's Enterprise plan costs $349/mo for 50,000 credits per month and 15 users.
- Insightly lists 8 features on its own site, including lead and contact management, lead assignment and routing, and an AI Copilot.
- Skrapp.io lists 8 features on its own site, including Email Finder, Email Verifier, and Multi-Page Enrichment for LinkedIn.
- Insightly integrates with 10 named tools, including Slack, Gmail, and ZoomInfo, while Skrapp.io integrates with 5, including Salesforce, HubSpot, and LinkedIn.
Reviewed and updated September 2, 2026
Insightly vs Skrapp.io: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against Skrapp.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Skrapp.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Skrapp.io lists email finder and email verifier.
Skrapp.io offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Skrapp.io. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Skrapp.io is B2B email finder and lead search tool that returns verified business emails, qualified leads and enriched data, with LinkedIn and Sales Navigator Chrome extensions.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Free
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Skrapp.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits, 1 user |
| Professional | $39/mo | 2,000 credits/mo, 2 users, at the entry step of a 2K to 25K credit selector |
| Enterprise | $349/mo | 50,000 credits/mo, 15 users, at the entry step of a 50K to 500K credit selector |
Source: Skrapp.io Pricing
Pricing Analysis
Skrapp.io offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Skrapp.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Skrapp.io Key Features
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Skrapp.io
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Skrapp.io Integrations
Skrapp.io connects with: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Skrapp.io: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Skrapp.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Insightly | Skrapp.io |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | $349/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Skrapp.io the B2B lead data and contact enrichment side. Skrapp.io offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Skrapp.io for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Insightly and Skrapp.io?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while Skrapp.io is a data enrichment tool focused on finding and verifying B2B contact emails and lead data. Insightly helps teams organize contacts and forecast revenue, while Skrapp.io helps teams find accurate contact data for target accounts.
- How much does Insightly cost compared to Skrapp.io?
- Insightly starts at $29/mo for its Plus plan, with Professional at $49/mo and Enterprise at $99/mo. Skrapp.io has a free tier with 50 credits for 1 user, a Professional plan at $39/mo for 2,000 credits and 2 users, and an Enterprise plan at $349/mo for 50,000 credits and 15 users.
- Does Skrapp.io have a free plan?
- Yes, Skrapp.io offers a free tier that includes 50 credits and 1 user, which is useful for evaluating the platform before committing to a paid plan. Insightly does not offer a free tier and starts at $29/mo for its Plus plan.
- What integrations does each tool support?
- Insightly lists 10 integrations, including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. Skrapp.io lists 5 integrations, including Salesforce, HubSpot, LinkedIn, Sales Navigator, and LinkedIn Recruiter.
- Should I use Insightly and Skrapp.io together?
- Many teams do use both, since they serve different parts of the sales workflow. Insightly is best for organizing contacts, tracking deals, and forecasting revenue, while Skrapp.io is best for finding accurate contact data for target accounts, so pairing the two covers both prospecting and pipeline management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Icypeas vs Skrapp.io: Data Enrichment Tool Comparison
Compare Icypeas and Skrapp.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Kaspr vs Skrapp.io: Data Enrichment Tool Comparison
Compare Kaspr and Skrapp.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
People Data Labs vs Skrapp.io: Data Enrichment Tool Comparison
Compare People Data Labs and Skrapp.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Skrapp.io vs Surfe: Data Enrichment Tool Comparison
Compare Skrapp.io and Surfe side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lusha vs Skrapp.io: Data Enrichment Tool Comparison
Compare Lusha and Skrapp.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
VoilaNorbert vs ZoomInfo: Data Enrichment Tool Comparison
Compare VoilaNorbert and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.