Insightly vs Tomba: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and Tomba (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly and Tomba serve different jobs in an outbound stack: Insightly is a CRM platform for pipeline tracking and contact management starting at $29/mo, while Tomba is a data enrichment tool for finding and verifying B2B contact data starting free. Many teams use both together rather than choosing one over the other.
Key takeaways
- Insightly's entry plan, Plus, costs $29/mo, while Tomba's entry plan is free.
- Tomba's Growth plan costs $89/mo and includes 10,000 total credits per month, split between 5,000 finder and search credits and 5,000 free verification credits.
- Tomba's free tier offers 75 free searches per month with no credit card required.
- Insightly integrates with tools like Slack, Gmail, QuickBooks Online, Shopify, and ZoomInfo, while Tomba integrates with Hubspot, Pipedrive, Zapier, Make, and Claude.
- Insightly lists features such as lead assignment and routing, workflow automation, and an AI Copilot, while Tomba lists native email validation, catch-all verification, and company data enrichment.
Reviewed and updated September 5, 2026
Insightly vs Tomba: CRM Platform vs Data Enrichment Tool Comparison
Insightly (CRM platform) and Tomba (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; Tomba is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and Tomba lists native & exclusive email validation and advanced catch-all verification.
Tomba offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is Tomba. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Free
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Tomba Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 75 free searches per month, no credit card required |
| Growth | $89/mo | 10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector |
| Pay as you go | Usage-based | Credits valid for 12 months |
| Enterprise | Contact Sales | Custom data source onboarding, named account manager, custom SLA |
Source: Tomba Pricing
Pricing Analysis
Tomba offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Tomba offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Tomba includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Tomba Key Features
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Tomba
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Tomba Integrations
Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Tomba: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Tomba
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Insightly | Tomba |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and Tomba the B2B lead data and contact enrichment side. Tomba offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Tomba for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Insightly and Tomba?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while Tomba is a data enrichment tool built for finding and verifying B2B lead and contact data. They solve different problems in an outbound stack rather than competing directly for the same job.
- Which is cheaper, Insightly or Tomba?
- Tomba has the lower entry point at free, compared to Insightly's Plus plan at $29/mo. Tomba also offers a free tier with 75 searches per month and no credit card required, which is useful for evaluating the tool before paying anything.
- Can Insightly and Tomba be used together?
- Yes, the article notes that many teams run one of each because they serve complementary roles. Insightly handles organizing contacts, tracking deals, and forecasting revenue, while Tomba handles finding accurate contact data for target accounts.
- What integrations does Tomba support that Insightly does not?
- Tomba integrates with Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego, none of which appear on Insightly's integration list. Insightly instead connects with tools like Slack, Gmail, QuickBooks Online, Shopify, and ZoomInfo.
- Who is Insightly best suited for versus Tomba?
- Insightly best fits budget-conscious teams needing an affordable CRM, sales teams tracking deals from first touch to close, and managers needing pipeline visibility. Tomba best fits budget-conscious teams needing affordable data enrichment, teams that want to start free and scale, and enterprise buyers wanting custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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