Insightly vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for customer relationship management and sales pipeline tracking, starting at $29/mo. UserGems is a data enrichment tool for B2B lead data and contact enrichment, starting at $3333/mo. Teams choose Insightly for pipeline visibility and forecasting, UserGems for finding accurate contact data on target accounts, and many run both.
Key takeaways
- Insightly's entry plan, Plus, is priced at $29/mo, while UserGems' entry plan, Core, is priced at $3333/mo.
- Insightly lists 8 features including lead and contact management, lead assignment and routing, and AI Copilot.
- UserGems lists 8 features including Build List (create & enrich), Account & Contact Scoring, and Contact-level Intent & Web Deanonymization.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, Shopify, and ZoomInfo.
- UserGems integrates with 8 tools including Salesforce, Hubspot, Outreach, Salesloft, and Gong Engage.
Reviewed and updated September 4, 2026
Insightly vs UserGems: CRM Platform vs Data Enrichment Tool Comparison
Insightly is a CRM platform; UserGems is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and UserGems lists build list (create & enrich) and account & contact scoring.
Insightly offers a lower entry point at $29/mo compared to UserGems at $3333/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Core
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
Insightly is more affordable at the entry level ($29/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by UserGems: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Insightly | UserGems |
|---|---|---|
| Starting Price | $29/mo | $3333/mo |
| Top Tier Price | $99/mo | $12500/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Insightly offers a more accessible entry point at $29/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and UserGems for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Insightly and UserGems?
- Insightly is a CRM platform built for customer relationship management and sales pipeline tracking, while UserGems is a data enrichment tool focused on B2B lead data and contact enrichment. They serve different parts of the workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Insightly or UserGems?
- Insightly is cheaper at the entry level, starting at $29/mo compared to UserGems' entry plan at $3333/mo. Insightly's top tier, Enterprise, costs $99/mo, while UserGems' top tier, Elite, costs $12500/mo for 25,000,000 credits.
- What features does UserGems offer that Insightly doesn't list?
- UserGems lists Build List (create & enrich), Account & Contact Scoring, Automated Campaigns, Writing Agent, Research Agent, AI Co-pilot Chrome Extension, Contact-level Intent & Web Deanonymization, and CRM Hygiene. These capabilities do not appear on Insightly's own feature list by exact wording.
- What integrations does Insightly support?
- Insightly connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, totaling 10 integrations. This is a broader integration list than UserGems, which lists 8 integrations.
- Who is UserGems best suited for?
- UserGems is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It also fits revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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