Insightly vs VoilaNorbert: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and VoilaNorbert (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly and VoilaNorbert solve different problems and are not direct competitors. Insightly is a CRM platform for customer relationship management and sales pipeline tracking, starting at $29/mo. VoilaNorbert is a data enrichment tool for finding and verifying B2B contact emails, starting at $49/mo. Many teams use both together rather than choosing one.
Key takeaways
- Insightly's entry plan is $29/mo, while VoilaNorbert's entry plan is $49/mo.
- Insightly's Enterprise tier tops out at $99/mo, while VoilaNorbert's Counselor tier reaches $499/mo for up to 50,000 leads per month.
- VoilaNorbert offers four pricing tiers (Valet, Butler, Advisor, Counselor) compared to Insightly's three (Plus, Professional, Enterprise).
- Insightly lists 8 features including lead and contact management, opportunity management, workflow automation, and an AI Copilot.
- VoilaNorbert lists 8 features including email finder, email verification, enrichment, sequences, and credit rollover.
Reviewed and updated September 2, 2026
Insightly vs VoilaNorbert: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Insightly, a CRM platform for customer relationship management and sales pipeline tracking, against VoilaNorbert, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; VoilaNorbert is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and VoilaNorbert lists email finder and email verification.
Insightly offers a lower entry point at $29/mo compared to VoilaNorbert at $49/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is VoilaNorbert. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
VoilaNorbert is Email finder that returns a contact email address from a person name and a company domain. Also verifies email lists, enriches leads and sends email sequences.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Valet
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
VoilaNorbert Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Valet | $49/mo | Up to 1,000 leads/month |
| Butler | $99/mo | Up to 5,000 leads/month |
| Advisor | $249/mo | Up to 15,000 leads/month |
| Counselor | $499/mo | Up to 50,000 leads/month |
Source: VoilaNorbert Pricing
Pricing Analysis
Insightly is more affordable at the entry level ($29/mo vs $49/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
VoilaNorbert offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
VoilaNorbert Key Features
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by VoilaNorbert
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
VoilaNorbert Integrations
VoilaNorbert connects with: Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by VoilaNorbert: Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for VoilaNorbert
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Insightly | VoilaNorbert |
|---|---|---|
| Starting Price | $29/mo | $49/mo |
| Top Tier Price | $99/mo | $499/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and VoilaNorbert the B2B lead data and contact enrichment side. Insightly offers a more accessible entry point at $29/mo, while VoilaNorbert starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and VoilaNorbert for current information.
Frequently asked questions.
Frequently asked questions- Is Insightly a competitor to VoilaNorbert?
- Not directly. Insightly is a CRM platform for customer relationship management and sales pipeline tracking, while VoilaNorbert is a data enrichment tool for finding and verifying B2B contact emails. They cover different parts of the sales workflow, and many teams run both at the same time rather than choosing between them.
- Which tool is cheaper, Insightly or VoilaNorbert?
- Insightly is cheaper at the entry level, starting at $29/mo compared to VoilaNorbert's $49/mo starting price. At the top tier, Insightly's Enterprise plan is $99/mo, while VoilaNorbert's Counselor plan reaches $499/mo for up to 50,000 leads per month.
- What integrations does Insightly offer?
- Insightly integrates with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, totaling 10 listed integrations. These are geared toward workflow, accounting, project management, and scheduling tools that support CRM and pipeline tracking.
- What can VoilaNorbert be used for?
- VoilaNorbert is used for finding contact email addresses from a person's name and company domain, verifying email lists, enriching leads, and sending email sequences. It also includes a Chrome Extension, a Google Sheets Add-On, and integrations like Zapier, Salesforce, Pipedrive, Hubspot, and Mailchimp.
- Should I use Insightly and VoilaNorbert together?
- The article notes that many teams run one of each because Insightly handles organizing contacts, tracking deals, and forecasting revenue, while VoilaNorbert focuses on finding accurate contact data for target accounts. Revenue operations and sales teams building prospect lists are named as a good fit for VoilaNorbert alongside a CRM like Insightly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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