Insightly vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Compare Insightly (CRM platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Insightly is a CRM platform for managing contacts, tracking deals, and forecasting revenue, starting at $29/mo. ZoomInfo is a data enrichment tool for B2B lead data and contact information, with a free entry tier and paid plans up to $3333/mo. They serve different jobs, and many teams use both together.
Key takeaways
- Insightly's entry plan is $29/mo (Plus), rising to $49/mo (Professional) and $99/mo (Enterprise).
- ZoomInfo offers a free Lite tier, then Professional at $1250/mo, Advanced at $2083/mo, and Elite at $3333/mo.
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, 135M+ verified phone numbers, and 65M+ direct dials.
- Insightly lists 10 integrations including Slack, Gmail, QuickBooks Online, and ZoomInfo, while ZoomInfo lists 6 integrations including Salesforce, HubSpot, and Outreach.
- Insightly lists 8 total features and ZoomInfo lists 9, according to each vendor's own pages.
Reviewed and updated September 2, 2026
Insightly vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Insightly (CRM platform) and ZoomInfo (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Insightly is a CRM platform for customer relationship management and sales pipeline tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
ZoomInfo offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Insightly is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Lite (Free)
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
ZoomInfo offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
ZoomInfo offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by ZoomInfo: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Insightly | ZoomInfo |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $99/mo | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly serves the customer relationship management and sales pipeline tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. ZoomInfo offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Insightly and ZoomInfo?
- Insightly is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, while ZoomInfo is a data enrichment tool built for finding accurate contact data on target accounts. They solve different core problems, so many teams run both rather than choosing one over the other.
- Which is cheaper, Insightly or ZoomInfo?
- ZoomInfo has the lower entry point with a free Lite tier, compared to Insightly's $29/mo Plus plan. However, ZoomInfo's paid tiers scale up to $3333/mo (Elite), while Insightly's top tier, Enterprise, is $99/mo.
- Does Insightly integrate with ZoomInfo?
- Yes, ZoomInfo appears on Insightly's own list of integrations, alongside tools like Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, and DocuSign.
- What features does ZoomInfo offer that Insightly doesn't list?
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, 135M+ verified phone numbers, 65M+ direct dials, intent signals covering 11K+ topics, technographic data, ZoomInfo Copilot AI, and GTM Studio. These are data enrichment capabilities not listed on Insightly's feature page.
- Who should use Insightly instead of ZoomInfo?
- Budget-conscious teams wanting an affordable CRM, organizations needing broad integration support (Insightly lists 10 integrations), sales teams tracking deals from first touch to close, and managers needing pipeline visibility and forecasting are best fits for Insightly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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