Kaspr vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Kaspr (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Kaspr and Keap serve different parts of the outbound workflow, not the same job. Kaspr is a B2B data enrichment tool starting free, built for finding contact data via a LinkedIn Chrome extension. Keap is a CRM platform starting at $299/mo, built for pipeline tracking, contact management, and revenue forecasting. Many teams use both together.
Key takeaways
- Kaspr's free plan includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month.
- Keap is sold as a single plan starting at $299/mo for 1,500 contacts and 2 users, rather than by feature tier.
- Kaspr offers 4 pricing tiers (Free, Starter at $65/mo, Business at $99/mo, and Enterprise) while Keap offers 1.
- Kaspr lists 9 integrations including HubSpot, Salesforce, Pipedrive, and Zoho CRM, while Keap lists 6 including Gmail, Outlook, and Stripe.
- Both Kaspr and Keap list 8 features each on their own pages, and both integrate with Zapier.
Reviewed and updated September 4, 2026
Kaspr vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Kaspr, a data enrichment tool for B2B lead data and contact enrichment, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Kaspr is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Kaspr lists kaspr chrome extension and lead management, and Keap lists contact management and contact segmentation (tags).
Kaspr offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Kaspr is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Kaspr is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Kaspr offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Kaspr includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Kaspr: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, Aircall.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Kaspr | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Kaspr serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Kaspr offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kaspr and Keap for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Kaspr and Keap?
- Kaspr is a data enrichment tool for finding B2B lead data and contact information, while Keap is a CRM platform for organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the sales workflow rather than competing directly, so many teams use both together.
- How much does Kaspr cost compared to Keap?
- Kaspr starts free and goes up to $99/mo for its Business tier, with Enterprise pricing available by contacting sales. Keap is sold as a single plan starting at $299/mo for 1,500 contacts and 2 users, priced by contact count rather than feature tier.
- Which integrations does Kaspr support that Keap doesn't?
- Kaspr integrates with HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, and Aircall, none of which appear on Keap's integration list. Both tools share only one integration in common: Zapier.
- Is Kaspr a good fit for enterprise teams?
- Yes, Kaspr suits enterprise buyers who prefer custom pricing and dedicated support, since its Enterprise tier is priced by contacting sales directly. It also fits organizations with complex tech stacks that need broad integration support, as it lists 9 integrations total.
- Who should choose Keap over Kaspr?
- Keap fits mid-market to enterprise teams with established CRM budgets who need to track deals from first touch to close. It's also suited to managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.