Keap vs Lead411: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Lead411 (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform built for customer relationship management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts. Lead411 is a data enrichment tool for B2B lead data and contact enrichment, starting at $49/mo. They solve different problems, so many teams run both rather than choosing one over the other.
Key takeaways
- Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users.
- Lead411 offers two pricing tiers: Spark at $49/mo for 1000 exports per month and Ignite at $150/mo for 1000+ exports per month.
- Keap lists 8 features on its own pages, including contact management, sales pipeline, and text marketing, while Lead411 lists 10 features, including bombora intent data and CRM enrichment.
- Keap integrates with 6 tools such as Gmail, Outlook, and Stripe, while Lead411 integrates with 8 tools including Salesforce, HubSpot, and Outreach; both share Zapier.
- Lead411 offers a 7-day free trial with 50 leads, and the company was founded in 2001.
Reviewed and updated September 5, 2026
Keap vs Lead411: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; Lead411 is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Lead411 is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Lead411 lists verified emails and direct dials and bombora intent data.
Lead411 offers a lower entry point at $49/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Lead411. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Lead411 is B2B lead intelligence platform with verified emails, direct dials, growth intent data, and unlimited search capabilities.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Spark
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Lead411 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Spark | $49/mo | 1000 Exports / Month |
| Ignite | $150/mo | 1000+ Exports / Month |
Source: Lead411 Pricing
Pricing Analysis
Lead411 offers the lower entry point ($49/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Lead411 offers 2 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Lead411 Key Features
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Lead411
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Lead411 Integrations
Lead411 connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, Make.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by Lead411: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Make.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Lead411
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
Feature Comparison Summary
| Feature | Keap | Lead411 |
|---|---|---|
| Starting Price | $299/mo | $49/mo |
| Top Tier Price | $299/mo | $150/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 8 |
| Founded | N/A | 2001 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lead411 the B2B lead data and contact enrichment side. Lead411 offers a more accessible entry point at $49/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Lead411 for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Lead411?
- Keap is a CRM platform for customer relationship management and sales pipeline tracking, while Lead411 is a data enrichment tool for B2B lead data and contact enrichment. Keap helps teams organize contacts, track deals, and forecast revenue, while Lead411 helps teams find accurate contact data such as verified emails and direct dials for target accounts.
- Which is cheaper, Keap or Lead411?
- Lead411 has a lower entry price at $49/mo compared to Keap's $299/mo. Lead411 also offers a second tier at $150/mo, giving it two pricing tiers, while Keap is sold as a single plan starting at 1,500 contacts and 2 users.
- Do Keap and Lead411 integrate with the same tools?
- They share only one listed integration: Zapier. Keap also connects with Gmail, Outlook, PayPal, Stripe, and Eway, while Lead411 connects with Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, and Make.
- Can Keap and Lead411 be used together?
- Yes, many teams run both since they serve different parts of the workflow. Keap handles customer relationship management and sales pipeline tracking, while Lead411 handles finding and enriching B2B contact data, and both tools share Zapier as an integration.
- Which tool is better for a budget-conscious team?
- Lead411 is positioned as the better fit for budget-conscious teams looking for an affordable data enrichment tool, starting at $49/mo. Keap is better suited to mid-market to enterprise teams with established budgets for customer relationship management and sales pipeline tracking.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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