Keap vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap and LeadIQ solve different problems and are not direct substitutes. Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts. LeadIQ is a data enrichment tool for B2B lead data, with a free tier and a $200/mo Pro plan. Many teams use both together.
Key takeaways
- Keap is priced at $299/mo starting at 1,500 contacts and 2 users, sold as a single plan.
- LeadIQ offers a free tier (1 user, 50 credits) plus a Pro plan at $200/mo from 1,500 credits per month.
- LeadIQ lists 10 features compared to Keap's 8, and 8 integrations compared to Keap's 6.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while LeadIQ integrates with Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, and Zapier.
- Gmail and Zapier are the only integrations shared by both Keap and LeadIQ.
Reviewed and updated September 5, 2026
Keap vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Keap (CRM platform) and LeadIQ (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; LeadIQ is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and LeadIQ lists scribe ai email personalization and champion tracking for job changes.
LeadIQ offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is LeadIQ. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
Pricing Analysis
LeadIQ offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadIQ offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
LeadIQ includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Integrations listed only by LeadIQ: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | LeadIQ |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadIQ the B2B lead data and contact enrichment side. LeadIQ offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and LeadIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and LeadIQ?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadIQ is a data enrichment tool built for finding accurate B2B contact data. Keap lists contact management and contact segmentation as core features, while LeadIQ lists Scribe AI email personalization and champion tracking for job changes.
- Which is cheaper, Keap or LeadIQ?
- LeadIQ has the lower entry point at $0/mo with its free tier, compared to Keap's single plan starting at $299/mo for 1,500 contacts and 2 users. LeadIQ also offers a $200/mo Pro plan and a custom-priced Enterprise tier, giving it more pricing tiers overall than Keap's one plan.
- Can I use Keap and LeadIQ together?
- Yes, the article notes that many teams run one of each since the two tools serve different jobs in an outbound stack. Keap handles contact organization, deal tracking, and revenue forecasting, while LeadIQ handles finding and enriching contact data for target accounts.
- What integrations do Keap and LeadIQ support?
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations. LeadIQ integrates with Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, and Zapier, totaling 8 integrations. Gmail and Zapier are the only integrations the two tools share.
- Who is the best fit for Keap versus LeadIQ?
- Keap best fits mid-market to enterprise teams with established CRM budgets, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting. LeadIQ best fits budget-conscious teams wanting an affordable data enrichment tool, teams needing broad integration support, and those wanting to start free and scale up.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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