Keap vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap and LeadMagic serve different parts of an outbound stack. Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo. LeadMagic is a data enrichment tool for B2B lead and contact data, starting at $49.99/mo. Many teams use both together rather than choosing one over the other.
Key takeaways
- Keap is priced at a single plan of $299/mo, starting at 1,500 contacts and 2 users.
- LeadMagic starts at $49.99/mo on its Basic plan with 2,000 monthly credits and no rollover.
- LeadMagic offers 6 pricing tiers, from Basic at $49.99/mo up to Ultimate at $849/mo, plus a custom Enterprise tier.
- Keap integrates with Gmail, Outlook, PayPal, Stripe, and Eway, while LeadMagic integrates with Smartlead, Instantly, Salesforce, Clay, and Apollo among others.
- Both tools share only one listed integration in common: Zapier.
Reviewed and updated September 4, 2026
Keap vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against LeadMagic, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and LeadMagic lists email finder and mobile finder.
LeadMagic offers a lower entry point at $49.99/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Basic
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
LeadMagic offers the lower entry point ($49.99/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
LeadMagic offers 6 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | LeadMagic |
|---|---|---|
| Starting Price | $299/mo | $49.99/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. LeadMagic offers a more accessible entry point at $49.99/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and LeadMagic?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for finding and verifying B2B lead and contact data. They cover different parts of the sales workflow rather than competing directly, and many teams use both.
- Which is cheaper, Keap or LeadMagic?
- LeadMagic has the lower entry price at $49.99/mo compared to Keap's single plan at $299/mo. LeadMagic also offers six pricing tiers ranging up to $849/mo plus a custom Enterprise option, giving more granularity as usage scales, whereas Keap has just one plan priced by contact count.
- What features does Keap offer that LeadMagic doesn't?
- Keap lists contact management, contact segmentation with tags, email broadcasts, sales pipeline tracking, an appointment scheduler, quotes, invoices, and text marketing. These are features tied to running a CRM and sales process, which LeadMagic does not list on its own feature page.
- What features does LeadMagic offer that Keap doesn't?
- LeadMagic lists email finder, mobile finder, email validation, job change detection, waterfall enrichment, MCP and lm-tui access, access to 15-plus endpoints through one key, and a multi-seat shared pool. These are data enrichment capabilities that Keap does not list on its own feature page.
- Who is the best fit for Keap versus LeadMagic?
- Keap best fits mid-market to enterprise teams with established sales pipeline budgets, sales teams tracking deals from first touch to close, and managers needing pipeline visibility and forecasting. LeadMagic best fits budget-conscious teams needing an affordable enrichment tool, organizations with complex tech stacks needing broad integration support, and enterprise buyers wanting custom pricing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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