Keap vs Lusha: CRM Platform vs Data Enrichment Tool Comparison

Keap vs Lusha: CRM Platform vs Data Enrichment Tool Comparison

Keap is a CRM platform; Lusha is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

The Quick Answer

Keap is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Lusha lists browser extension for linkedin and csv enrichment.

Lusha offers a lower entry point at $0/mo compared to Keap at $299/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.

Understanding the Core Difference

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$299/moKeap entry plan

Keap

FreeLusha entry plan

Free

Keap Pricing (as of September 2026)

Source: Keap Pricing

Lusha Pricing (as of September 2026)

Source: Lusha Pricing

Pricing Analysis

Lusha offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Lusha offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Lusha lists

• Browser extension for LinkedIn
• CSV enrichment
• Bulk contact reveal
• Intent signal alerts
• Technology stack data
• Custom API
• and 3 more listed below

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Lusha Key Features

• Browser extension for LinkedIn
• CSV enrichment
• Bulk contact reveal
• Intent signal alerts
• Technology stack data
• Custom API
• Team management
• CRM enrichment (Scale)
• SSO (Scale)

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Listed only by Lusha

• Browser extension for LinkedIn
• CSV enrichment
• Bulk contact reveal
• Intent signal alerts
• Technology stack data
• Custom API
• Team management
• CRM enrichment (Scale)
• SSO (Scale)

Integration Ecosystem

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Lusha Integrations

Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.

Shared Integrations

Both tools integrate with: Gmail, Outlook, Zapier.

Integrations listed only by Keap: PayPal, Stripe, Eway.

Integrations listed only by Lusha: Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Make, n8n.

Use Case Recommendations

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for Lusha

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that need a wide feature set (9 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (12 integrations)
• Teams that want to start free and scale up as needs grow

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Keap and Lusha for current information.