Keap vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced at $299 per month starting at 1,500 contacts and 2 users. Lusha is a B2B data enrichment tool starting free with 40 credits per month, scaling to paid tiers up to $399.90 per month. Many teams use both together.
Key takeaways
- Keap is sold as a single $299 per month plan starting at 1,500 contacts and 2 users, rather than multiple pricing tiers.
- Lusha offers four pricing tiers: Free with 40 credits per month, Starter at $49.90 per month, Pro at $69.90 per month, and Premium at $399.90 per month.
- Lusha lists 12 integrations including Salesforce, HubSpot, Outreach, and Zoho CRM, compared to 6 integrations listed by Keap.
- Keap lists 8 features including contact management, sales pipeline, appointment scheduler, and invoices, while Lusha lists 9 features including browser extension for LinkedIn and intent signal alerts.
- Gmail, Outlook, and Zapier are integrations shared by both Keap and Lusha.
Reviewed and updated September 4, 2026
Keap vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; Lusha is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Lusha lists browser extension for linkedin and csv enrichment.
Lusha offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Lusha offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Lusha offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Integrations listed only by Lusha: Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Make, n8n.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Keap | Lusha |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 6 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Lusha?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Lusha is a data enrichment tool built for finding B2B lead data and contact information. They serve different parts of the sales workflow, and many teams use one of each rather than choosing between them.
- How much does Keap cost compared to Lusha?
- Keap costs $299 per month for a single plan starting at 1,500 contacts and 2 users. Lusha starts free with 40 credits per month, then moves to paid tiers of $49.90 per month, $69.90 per month, and $399.90 per month at the top Premium tier.
- Does Lusha have a free plan?
- Yes, Lusha offers a free tier that includes 40 credits per month, which lets teams evaluate the platform before committing to a paid plan. Keap does not offer a free tier and starts at $299 per month.
- Which integrations do Keap and Lusha have in common?
- Keap and Lusha both integrate with Gmail, Outlook, and Zapier. Beyond those shared integrations, Keap also connects with PayPal, Stripe, and Eway, while Lusha connects with a much wider set including Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Make, and n8n.
- Should I use Keap or Lusha, or both?
- Keap fits mid-market to enterprise teams that need pipeline tracking, deal visibility, and forecasting, while Lusha fits budget-conscious teams that need broad integration support and want to start free. The article notes many teams run both tools together to cover CRM and data enrichment needs separately.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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