Keap vs mailfloss: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap and mailfloss serve different functions and are not direct substitutes. Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced at $299/mo. mailfloss is a data enrichment tool for B2B lead data and email list cleaning, starting at $29/mo. Many teams use both together rather than choosing one.
Key takeaways
- Keap's entry plan costs $299/mo starting at 1,500 contacts and 2 users, sold as a single plan priced by contact count.
- mailfloss offers 4 pricing tiers starting at $29/mo for 10,000 credits/month, up to $209/mo for 125,000 credits/month.
- Keap lists features such as contact management, sales pipeline, appointment scheduler, quotes, invoices, and text marketing.
- mailfloss lists features such as daily list cleaning, custom keep and remove rules, real-time API, webhooks, and single sign-on.
- Both tools share only one listed integration, Zapier, while mailfloss lists many more integrations overall including Mailchimp, HubSpot, and ActiveCampaign.
Reviewed and updated September 4, 2026
Keap vs mailfloss: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against mailfloss, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; mailfloss is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and mailfloss lists cleans your list daily and removes addresses that decay over time.
mailfloss offers a lower entry point at $29/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is mailfloss. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
mailfloss is mailfloss is an email verification service that connects to your email marketing platform and cleans the list daily on autopilot, removing bad addresses, fixing typos and blocking bot and spam signups in real time. Subscriptions are sized by credits per month; prepaid credits cover one-time list uploads.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Lite
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
mailfloss Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Lite | $29/mo | 10,000 credits/month |
| Business | $59/mo | 25,000 credits/month |
| Pro | $209/mo | 125,000 credits/month |
| Prepaid credits | Usage-based | - |
Source: mailfloss Pricing
Pricing Analysis
mailfloss offers the lower entry point ($29/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
mailfloss offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Cleans your list daily
- Removes addresses that decay over time
- Custom keep and remove rules
- Zapier integration
- Real-time API
- Webhooks
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
mailfloss Key Features
- Cleans your list daily
- Removes addresses that decay over time
- Custom keep and remove rules
- Zapier integration
- Real-time API
- Webhooks
- Automatically fixes typos
- Prevents bounces in real-time
- Auto-tags subscribers after verification
- Single sign-on
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by mailfloss
- Cleans your list daily
- Removes addresses that decay over time
- Custom keep and remove rules
- Zapier integration
- Real-time API
- Webhooks
- Automatically fixes typos
- Prevents bounces in real-time
- Auto-tags subscribers after verification
- Single sign-on
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
mailfloss Integrations
mailfloss connects with: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Kit, beehiiv, GoHighLevel, Braze, AWeber, Drip, MailerLite, Constant Contact, Brevo, Campaign Monitor, GetResponse, Ontraport, iContact, Sendlane, Moosend, Keap, Intercom, Customer.io, Iterable, Ghost, Emma, SendPulse, Benchmark, Mautic, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by mailfloss: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Kit, beehiiv, GoHighLevel, Braze, AWeber, Drip, MailerLite, Constant Contact, Brevo, Campaign Monitor, GetResponse, Ontraport, iContact, Sendlane, Moosend, Keap, Intercom, Customer.io, Iterable, Ghost, Emma, SendPulse, Benchmark, Mautic.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for mailfloss
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (29 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | mailfloss |
|---|---|---|
| Starting Price | $299/mo | $29/mo |
| Top Tier Price | $299/mo | Usage-based |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 29 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and mailfloss the B2B lead data and contact enrichment side. mailfloss offers a more accessible entry point at $29/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and mailfloss for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and mailfloss?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while mailfloss is a data enrichment tool focused on B2B lead data and email list cleaning. They cover different parts of the outbound workflow rather than competing directly, and many teams use both.
- Which is cheaper, Keap or mailfloss?
- mailfloss is cheaper at the entry level, starting at $29/mo compared to Keap's $299/mo. mailfloss also offers 4 pricing tiers based on email credits per month, while Keap sells a single plan priced by contact count starting at 1,500 contacts and 2 users.
- Do Keap and mailfloss integrate with each other?
- The article lists Keap as one of mailfloss's integrations, so mailfloss can connect to Keap. The only integration both tools list on their own pages is Zapier, meaning teams could also connect the two indirectly through a Zapier workflow.
- Who should use Keap instead of mailfloss?
- Keap fits mid-market to enterprise teams with established budgets for customer relationship management and sales pipeline tracking. It also suits sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams needing scalable contact management.
- Who should use mailfloss instead of Keap?
- mailfloss fits budget-conscious teams looking for an affordable data enrichment tool, given its $29/mo entry price compared to Keap's $299/mo. It also suits teams that want a wide feature set focused on list cleaning, real-time verification, and integrations with major email marketing platforms.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
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