Keap vs Muraena: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Muraena (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Keap (CRM platform) and Muraena (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Keap vs Muraena: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; Muraena is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Muraena is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Muraena lists b2b contact and company database and technographics data.
Muraena offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Muraena. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Muraena is Muraena is a B2B lead database and AI search tool with 180M+ personas, 30M companies, 280M emails and 25M phone numbers, technographics and buyer intent insights. Plans are per user per month by email credits, with export to CSV, Pipedrive and lemlist.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Muraena Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 50 email credits / month |
| Basic | $19/mo | 1,000 email credits / month |
| Business | $89/mo | 10,000 email credits / month |
Source: Muraena Pricing
Pricing Analysis
Muraena offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Muraena offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Muraena includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- and 1 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Muraena Key Features
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Muraena
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- API access
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Muraena Integrations
Muraena connects with: Pipedrive, HubSpot, lemlist.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Muraena: Pipedrive, HubSpot, lemlist.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Teams that need a wide feature set (8 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (6 integrations)
Best Fit for Muraena
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Keap | Muraena |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | $89/mo |
| Total Features Listed | 8 | 7 |
| Integrations | 6 | 3 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Muraena the B2B lead data and contact enrichment side. Muraena offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Muraena for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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