Keap vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform built for contact management and sales pipeline tracking, priced at $299/mo with a single plan starting at 1,500 contacts. People Data Labs is a data enrichment tool for B2B person and company data, starting free and offering paid tiers from $98/mo. Many teams use both together.
Key takeaways
- Keap's single plan starts at $299/mo for 1,500 contacts and 2 users.
- People Data Labs offers a free tier with up to 100 credits per month, plus a Self-Serve tier at $98/mo starting at 350 credits.
- Keap lists 8 features including contact management, sales pipeline, and text marketing, while People Data Labs lists 8 features including Person Data, Company Data, and Data License Feeds.
- Keap integrates with 6 tools including Gmail, Outlook, and Stripe, while People Data Labs integrates with 7 tools including Snowflake, Databricks, and Salesforce.
- Zapier is the only integration listed by both Keap and People Data Labs.
Reviewed and updated September 5, 2026
Keap vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; People Data Labs is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and People Data Labs lists person data and company data.
People Data Labs offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Testing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
People Data Labs offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | People Data Labs |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. People Data Labs offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and People Data Labs?
- Keap is a CRM platform for customer relationship management and sales pipeline tracking, while People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. They serve different parts of the sales workflow, so many teams use one of each rather than choosing between them.
- How much does Keap cost compared to People Data Labs?
- Keap costs $299/mo for a single plan starting at 1,500 contacts and 2 users. People Data Labs offers a free testing tier with up to 100 credits per month, a Self-Serve tier at $98/mo starting at 350 credits, and a custom-priced Bulk Data tier for larger volumes.
- Which tool has more integrations, Keap or People Data Labs?
- People Data Labs lists 7 integrations, including Make, Snowflake, Databricks, and Salesforce, while Keap lists 6, including Gmail, Outlook, PayPal, and Stripe. Zapier is the only integration both tools share according to their published lists.
- Who should use Keap instead of People Data Labs?
- Keap best fits mid-market to enterprise teams with established sales pipeline tracking budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Who should use People Data Labs instead of Keap?
- People Data Labs fits budget-conscious teams looking for an affordable data enrichment tool, organizations with complex tech stacks needing broad integration support across 7 integrations, teams that want to start free and scale up, and enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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