Keap vs PredictLeads: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and PredictLeads (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo for one plan starting at 1,500 contacts. PredictLeads is a B2B data enrichment API offering news events, job openings, and company data, starting free and scaling through usage-based tiers. Teams often use both for different parts of the workflow.
Key takeaways
- Keap charges $299/mo as a single plan starting at 1,500 contacts and 2 users.
- PredictLeads offers a free tier with 100 API credits per month before moving to usage-based pricing across 7 tiers.
- Keap lists 8 features including contact management, sales pipeline, and appointment scheduling.
- PredictLeads lists 8 features including news events, job openings, technologies, and full historic data from 2015.
- Keap integrates with 6 tools such as Gmail, Zapier, and Stripe, while PredictLeads integrates with 9 tools including Clay, n8n, and Make.com.
Reviewed and updated September 4, 2026
Keap vs PredictLeads: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; PredictLeads is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; PredictLeads is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and PredictLeads lists news events and job openings.
PredictLeads offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is PredictLeads. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
PredictLeads is Company intelligence API that returns news events, job openings, technologies, key customers and similar companies for a company, and pushes real-time signals to a webhook.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
100 API credits Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
PredictLeads Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| 100 API credits Free | Free | Up to 100 free API calls per month |
| 101-5,000 API Calls | Usage-based | 101 to 5,000 API calls |
| 5,001-10,000 API Calls | Usage-based | 5,001 to 10,000 API calls |
| 10,001-100,000 API Calls | Usage-based | 10,001 to 100,000 API calls |
| 100,001-500,000 API Calls | Usage-based | 100,001 to 500,000 API calls |
| 500,001+ API Calls | Usage-based | 500,001 or more API calls |
| Enterprise Access | Contact Sales | Track unlimited number of companies |
Source: PredictLeads Pricing
Pricing Analysis
PredictLeads offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
PredictLeads offers 7 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
PredictLeads includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
PredictLeads Key Features
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- Delta exports available
- All data point-in-time
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by PredictLeads
- News Events
- Job Openings
- Technologies
- Key Customers
- Similar Companies
- Full historic data from 2015
- Delta exports available
- All data point-in-time
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
PredictLeads Integrations
PredictLeads connects with: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by PredictLeads: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for PredictLeads
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | PredictLeads |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and PredictLeads the B2B lead data and contact enrichment side. PredictLeads offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and PredictLeads for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and PredictLeads?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while PredictLeads is a data enrichment tool for B2B lead data and contact enrichment. Keap organizes contacts and deals, whereas PredictLeads finds and returns company intelligence like news events and job openings.
- How much does Keap cost compared to PredictLeads?
- Keap costs $299/mo for a single plan starting at 1,500 contacts and 2 users. PredictLeads starts free with 100 API credits per month, then moves through usage-based pricing tiers ranging from 101 API calls up to 500,001 or more, with an Enterprise Access tier available by contacting sales.
- Which tool has more integrations, Keap or PredictLeads?
- PredictLeads has more integrations, listing 9 including Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, and Claude. Keap lists 6 integrations: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Can I use both Keap and PredictLeads together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Keap handles contact organization, deal tracking, and revenue forecasting, while PredictLeads supplies accurate contact data for target accounts.
- Who is PredictLeads best suited for?
- PredictLeads best fits budget-conscious teams that want an affordable data enrichment tool and organizations with complex tech stacks needing broad integration support across 9 integrations. It also suits teams that want to start free and scale usage as needs grow, plus enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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