Keap vs Prospeo: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Prospeo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts and 2 users. Prospeo is a data enrichment tool for B2B lead data and contact enrichment, with a free tier and paid plans up to $249/mo. They solve different problems, so many teams use both.
Key takeaways
- Keap costs $299/mo starting at 1,500 contacts and 2 users, sold as a single pricing plan.
- Prospeo offers a free tier with 100 credits per month, plus paid tiers up to $249/mo for 15,000 credits per user per month.
- Keap integrates with 6 tools including Gmail, Outlook, and Zapier, while Prospeo integrates with 10 tools including Salesforce, HubSpot, and Pipedrive.
- Both Keap and Prospeo list 8 features each on their respective vendor pages.
- Prospeo offers 4 pricing tiers compared to Keap's single plan.
Reviewed and updated September 4, 2026
Keap vs Prospeo: CRM Platform vs Data Enrichment Tool Comparison
Keap (CRM platform) and Prospeo (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Prospeo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Prospeo lists people & company search and ai search & lookalikes.
Prospeo offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Prospeo. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Prospeo is B2B lead search and data enrichment platform for verified work emails, direct mobile numbers, intent signals, and CRM data enrichment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Prospeo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits per month |
| Starter | $49/mo | 2,000 credits per user per month; 24,000 per user per year on yearly billing |
| Growth | $99/mo | 5,000 credits per user per month; 60,000 per user per year on yearly billing |
| Pro | $249/mo | 15,000 credits per user per month; 180,000 per user per year on yearly billing |
Source: Prospeo Pricing
Pricing Analysis
Prospeo offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Prospeo offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Prospeo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Prospeo Key Features
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- CSV & API Enrichment
- Unused credits rollover
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Prospeo
- People & Company Search
- AI Search & Lookalikes
- Chrome Extension
- CRM Data Enrichment
- Find mobile numbers
- Intent Signals
- CSV & API Enrichment
- Unused credits rollover
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Prospeo Integrations
Prospeo connects with: Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, Salesloft.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Prospeo: Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, Salesloft.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Prospeo
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Keap | Prospeo |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | $249/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Prospeo the B2B lead data and contact enrichment side. Prospeo offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Prospeo for current information.
Frequently asked questions.
Frequently asked questions- What's the difference between Keap and Prospeo?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Prospeo is a data enrichment tool for finding accurate B2B contact data. They are not direct substitutes for each other, and many teams use both in the same outbound stack.
- How much does Keap cost?
- Keap costs $299/mo, starting at 1,500 contacts and 2 users. It is sold as a single plan priced by contact count rather than by feature tier, unlike tools with multiple pricing tiers.
- How much does Prospeo cost?
- Prospeo starts free with 100 credits per month. Paid tiers include Starter at $49/mo for 2,000 credits per user per month, Growth at $99/mo for 5,000 credits per user per month, and Pro at $249/mo for 15,000 credits per user per month.
- Which tool has more integrations, Keap or Prospeo?
- Prospeo has more integrations, listing 10 including Salesforce, HubSpot, Pipedrive, Zoho, Close, monday.com, Smartlead, Instantly, Lemlist, and Salesloft. Keap lists 6 integrations: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Should I use Keap or Prospeo for my sales team?
- Keap is the better fit for mid-market to enterprise teams tracking deals from first touch to close and needing pipeline visibility and forecasting. Prospeo suits budget-conscious teams needing affordable data enrichment or broad integration support, and it lets teams start free before scaling up.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.