Keap vs RocketReach: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and RocketReach (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced at $299/mo for one plan starting at 1,500 contacts. RocketReach is a data enrichment tool offering 700m+ professional profiles and verified contact data, starting at $69/mo. Teams needing pipeline tracking should choose Keap, while those needing contact data should choose RocketReach; many teams use both.
Key takeaways
- Keap costs $299/mo for its single plan, starting at 1,500 contacts and 2 users.
- RocketReach's Essentials plan costs $69/mo and includes 100 lookups per month or 1,200 exports per year on the annual plan.
- RocketReach offers 4 pricing tiers (Essentials, Pro, Ultimate, and Enterprise) compared to Keap's single plan.
- RocketReach lists 700m+ professional profiles along with verified email addresses and phone numbers as key features.
- Both Keap and RocketReach integrate with Zapier, but Keap also connects with Gmail, Outlook, PayPal, Stripe, and Eway, while RocketReach connects with Salesforce, HubSpot, Outreach, SalesLoft, and Bullhorn.
Reviewed and updated September 4, 2026
Keap vs RocketReach: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against RocketReach, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; RocketReach is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and RocketReach lists 700m+ professional profiles and verified email addresses and phone numbers.
RocketReach offers a lower entry point at $69/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is RocketReach. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
RocketReach is Global contact and company search platform with 700M+ profiles, verified emails, direct dials, and org chart intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Essentials (Email Only)
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
RocketReach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essentials (Email Only) | $69/mo | 100 Lookups Per Month (monthly plan); 1,200 exports per year (annual plan) |
| Pro (Email + Phone) | $119/mo | - |
| Ultimate (Email + Phone) | $209/mo | - |
| Enterprise / Custom Plans | Contact Sales | - |
Source: RocketReach Pricing
Pricing Analysis
RocketReach offers the lower entry point ($69/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
RocketReach offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
RocketReach Key Features
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by RocketReach
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
RocketReach Integrations
RocketReach connects with: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by RocketReach: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for RocketReach
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Keap | RocketReach |
|---|---|---|
| Starting Price | $299/mo | $69/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 6 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and RocketReach the B2B lead data and contact enrichment side. RocketReach offers a more accessible entry point at $69/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and RocketReach for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and RocketReach?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while RocketReach is a data enrichment tool built for finding B2B lead data and contact information. They serve different parts of the sales workflow, so many teams use both together rather than choosing one over the other.
- How much does Keap cost compared to RocketReach?
- Keap costs $299/mo for its single plan, which starts at 1,500 contacts and 2 users. RocketReach starts at $69/mo for its Essentials plan, which includes 100 lookups per month or 1,200 exports per year on the annual plan, making it the lower entry point of the two.
- Does Keap integrate with the same tools as RocketReach?
- Both tools integrate with Zapier, but otherwise their integration ecosystems differ. Keap connects with Gmail, Outlook, PayPal, Stripe, and Eway, while RocketReach connects with Salesforce, HubSpot, Outreach, SalesLoft, and Bullhorn.
- Which tool is better for finding contact data for prospecting?
- RocketReach is built for this use case, listing 700m+ professional profiles, verified email addresses and phone numbers, and advanced people and company search. It is recommended for revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation.
- Which tool is better for managing sales pipelines?
- Keap is built for this use case, listing features such as contact management, contact segmentation, sales pipeline tracking, and appointment scheduling. It is recommended for sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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