Keap vs Skrapp.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Skrapp.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for contact management and sales pipeline tracking, priced at a single $299/mo plan starting at 1,500 contacts. Skrapp.io is a B2B data enrichment tool for finding and verifying business emails, with a free tier and paid plans up to $349/mo. Many teams use both together.
Key takeaways
- Keap is priced as a single plan at $299/mo starting at 1,500 contacts and 2 users.
- Skrapp.io offers a free tier with 50 credits and 1 user, plus a Professional plan at $39/mo for 2,000 credits and 2 users.
- Skrapp.io's Enterprise plan costs $349/mo for 50,000 credits and 15 users.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations.
- Skrapp.io integrates with Salesforce, HubSpot, LinkedIn, Sales Navigator, and LinkedIn Recruiter, totaling 5 integrations.
Reviewed and updated September 5, 2026
Keap vs Skrapp.io: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against Skrapp.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Skrapp.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Skrapp.io lists email finder and email verifier.
Skrapp.io offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Skrapp.io. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Skrapp.io is B2B email finder and lead search tool that returns verified business emails, qualified leads and enriched data, with LinkedIn and Sales Navigator Chrome extensions.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Skrapp.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits, 1 user |
| Professional | $39/mo | 2,000 credits/mo, 2 users, at the entry step of a 2K to 25K credit selector |
| Enterprise | $349/mo | 50,000 credits/mo, 15 users, at the entry step of a 50K to 500K credit selector |
Source: Skrapp.io Pricing
Pricing Analysis
Skrapp.io offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Skrapp.io offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Skrapp.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Skrapp.io Key Features
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Skrapp.io
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Skrapp.io Integrations
Skrapp.io connects with: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Skrapp.io: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Skrapp.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Keap | Skrapp.io |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | $349/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Skrapp.io the B2B lead data and contact enrichment side. Skrapp.io offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Skrapp.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Skrapp.io?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Skrapp.io is a data enrichment tool focused on finding and verifying B2B contact emails. They serve different parts of the sales workflow, and many teams use both together rather than choosing one over the other.
- How much does Keap cost compared to Skrapp.io?
- Keap costs $299/mo as a single plan starting at 1,500 contacts and 2 users. Skrapp.io starts free with 50 credits for 1 user, then offers a Professional plan at $39/mo for 2,000 credits and 2 users, and an Enterprise plan at $349/mo for 50,000 credits and 15 users.
- Which tool is better for budget-conscious teams?
- Skrapp.io is the better fit for budget-conscious teams since it offers a free tier and a lower entry point overall. It suits teams that want to start free and scale up their data enrichment needs as they grow, according to the article's use case recommendations.
- What features does Keap offer that Skrapp.io does not list?
- Keap lists contact management, contact segmentation via tags, email broadcasts, sales pipeline tracking, an appointment scheduler, quotes, invoices, and text marketing. These are listed only by Keap and not by Skrapp.io based on each vendor's own feature wording.
- Can Keap and Skrapp.io be used together?
- Yes, the article notes that many teams run one of each since Keap handles CRM and pipeline tracking while Skrapp.io handles finding accurate contact data for target accounts. Skrapp.io also integrates with Salesforce and HubSpot, which can support combined workflows.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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