Keap vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Surfe (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo with one plan. Surfe is a data enrichment tool for B2B lead data and contact enrichment, starting free and scaling to $49/mo and $89/mo tiers. The two tools serve different jobs, so many teams run both together.
Key takeaways
- Keap is priced as a single plan at $299/mo starting at 1,500 contacts and 2 users.
- Surfe offers a free tier with 5 mobile and 20 email searches per month, plus paid tiers at $49/mo and $89/mo.
- Keap lists 6 integrations including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Surfe lists 9 integrations including HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
- Keap lists 8 features such as contact management, sales pipeline, appointment scheduler, and invoices, while Surfe lists 8 features such as Company & People Search, email validation, and Bidirectional Sync to CRM.
Reviewed and updated September 5, 2026
Keap vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Keap (CRM platform) and Surfe (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Surfe is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Surfe lists company & people search and email validation.
Surfe offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Surfe. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Surfe offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Surfe offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Surfe includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Surfe: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Surfe |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Surfe the B2B lead data and contact enrichment side. Surfe offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Surfe?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Surfe is a data enrichment tool built for B2B lead data and contact enrichment. They are not direct substitutes since they solve different core problems, and many teams use both together in the same stack.
- How much does Keap cost compared to Surfe?
- Keap has one plan priced at $299/mo starting at 1,500 contacts and 2 users. Surfe has a free tier plus paid tiers at $49/mo for Essential and $89/mo for Pro, along with a custom Enterprise plan available through contact sales.
- Which integrations does Surfe support?
- Surfe connects with HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft, totaling 9 integrations. This is broader than Keap's 6 listed integrations, which include Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Is Surfe cheaper than Keap?
- Yes, Surfe's entry point is free while Keap's entry plan costs $299/mo. Surfe also offers 4 pricing tiers compared to Keap's single plan, giving teams more granularity as they scale and a way to evaluate the platform before paying anything.
- Who should use Keap versus Surfe?
- Keap fits mid-market to enterprise teams that need pipeline visibility, deal tracking from first touch to close, and scalable contact management. Surfe fits budget-conscious teams needing affordable data enrichment, organizations with complex tech stacks needing broad integration support, and teams that want to start free and scale up.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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