Keap vs Tomba: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and Tomba (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts and 2 users. Tomba is a data enrichment tool for B2B lead finding and contact verification, with a free tier and a Growth plan at $89/mo. Many teams use both together rather than choosing one.
Key takeaways
- Keap is priced at $299 per month starting at 1,500 contacts and 2 users, sold as a single plan.
- Tomba offers a free tier with 75 free searches per month and no credit card required.
- Tomba's Growth plan costs $89 per month for 10,000 total credits, split between 5,000 finder and search credits and 5,000 free verification credits.
- Keap integrates with 6 tools including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while Tomba integrates with 10 tools including Hubspot, Pipedrive, Zapier, Make, and n8n.
- Zapier is the only integration shared by both Keap and Tomba according to each vendor's published integration list.
Reviewed and updated September 5, 2026
Keap vs Tomba: CRM Platform vs Data Enrichment Tool Comparison
Keap is a CRM platform; Tomba is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Tomba is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Tomba lists native & exclusive email validation and advanced catch-all verification.
Tomba offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is Tomba. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Tomba Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 75 free searches per month, no credit card required |
| Growth | $89/mo | 10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector |
| Pay as you go | Usage-based | Credits valid for 12 months |
| Enterprise | Contact Sales | Custom data source onboarding, named account manager, custom SLA |
Source: Tomba Pricing
Pricing Analysis
Tomba offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Tomba offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Tomba includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Tomba Key Features
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Tomba
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Tomba Integrations
Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by Tomba: Hubspot, Pipedrive, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Tomba
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Tomba |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Tomba the B2B lead data and contact enrichment side. Tomba offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Tomba for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Keap and Tomba?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Tomba is a data enrichment tool built for finding and verifying B2B contact data. They solve different parts of a sales workflow, so many teams use both rather than treating them as competitors.
- How much does Keap cost compared to Tomba?
- Keap costs $299 per month starting at 1,500 contacts and 2 users, sold as a single plan. Tomba starts free with 75 searches per month and no credit card required, with a Growth plan at $89 per month offering 10,000 total credits.
- Does Tomba have a free plan?
- Yes, Tomba offers a free tier that includes 75 free searches per month with no credit card required, letting teams evaluate the platform before paying anything.
- Which integrations do Keap and Tomba support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations. Tomba connects with Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego, totaling 10 integrations. Zapier is the only integration both tools share.
- Who should use Keap versus Tomba?
- Keap best fits mid-market to enterprise sales teams that need pipeline visibility, deal tracking, and scalable contact management. Tomba best fits budget-conscious teams needing affordable data enrichment, organizations with complex tech stacks needing broad integration support, and enterprise buyers who want custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.