Keap vs UpLead: CRM Platform vs Data Enrichment Tool Comparison
Compare Keap (CRM platform) and UpLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts. UpLead is a data enrichment tool with 200M+ B2B leads and a 95%+ data accuracy guarantee, starting free. Teams needing pipeline tracking should pick Keap; teams needing contact data should pick UpLead. Many teams use both.
Key takeaways
- Keap is priced at $299/mo starting at 1,500 contacts and 2 users, sold as a single plan.
- UpLead offers a free Test Drive trial with 5 credits, plus paid tiers at $99/mo for 170 credits and $199/mo for 400 credits.
- UpLead lists 200M+ B2B leads worldwide and a 95%+ data accuracy guarantee, along with real-time email verification and 50+ search filters.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations.
- UpLead integrates with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, and Zapier, totaling 8 integrations.
Reviewed and updated September 4, 2026
Keap vs UpLead: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against UpLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; UpLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and UpLead lists 200m+ b2b leads worldwide and 95%+ data accuracy guarantee.
UpLead offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for finding accurate contact data for target accounts, that is UpLead. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
UpLead is B2B prospecting platform with 95%+ data accuracy guarantee, real-time email verification, and 200M+ leads worldwide.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Test Drive Free Trial
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
UpLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Test Drive Free Trial | Free | 5 Credits |
| Essentials | $99/mo | 170 credits/month |
| Plus | $199/mo | 400 credits/month |
| Professional | Contact Sales | Custom |
Source: UpLead Pricing
Pricing Analysis
UpLead offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
UpLead offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
UpLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
UpLead Key Features
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by UpLead
- 200M+ B2B leads worldwide
- 95%+ data accuracy guarantee
- Real-time email verification
- 50+ search filters
- Technographics for 16,000+ technologies
- Buyer intent data (Professional)
- Data enrichment
- Chrome extension
- Bulk lookup
- Company news and alerts
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
UpLead Integrations
UpLead connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by UpLead: Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for UpLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | UpLead |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 8 |
| Founded | N/A | 2017 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and UpLead the B2B lead data and contact enrichment side. UpLead offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and UpLead for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Keap and UpLead?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while UpLead is a data enrichment tool built for finding accurate B2B lead and contact data. They serve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Keap or UpLead?
- UpLead has the lower entry point, starting free with a Test Drive trial offering 5 credits, compared to Keap's $299/mo starting price for 1,500 contacts and 2 users. UpLead also offers four pricing tiers, including $99/mo and $199/mo paid plans, versus Keap's single plan.
- What integrations does UpLead support?
- UpLead integrates with Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, Outreach, SalesLoft, and Zapier, totaling 8 listed integrations. Zapier is the only integration shared with Keap, since Keap's other integrations (Gmail, Outlook, PayPal, Stripe, Eway) are not listed by UpLead.
- Who should use Keap instead of UpLead?
- Keap fits mid-market to enterprise teams with established CRM and sales pipeline tracking budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Can Keap and UpLead be used together?
- Yes, the article notes that many teams run one of each since Keap handles organizing contacts and tracking deals while UpLead handles finding accurate contact data for target accounts. Both tools also share a Zapier integration, which can help connect them into a single workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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